ZINFI expands UCM with affiliate marketing management solution

ZINFI Technologies, Inc., a leading definition and creation company of unified channel management (UCM) solutions and a leader in omnichannel marketing automation and partner relationship management (PRM), today announced the launch of a complete suite of affiliate marketing Management (AMM) solution as part of its UCM platform.

The newly released Affiliate Marketing Management (AMM) feature will allow companies to promote their brands and drive referrals and lead generation for their products and services through a globally distributed affiliate network. Today, most organizations selling globally are dealing with a mixed network of partners, including non-transactional partners such as consultants, influencers and brand promoters, and transactional partners such as resellers, distributors and agents. Any market-leading workflow automation platform must have core capabilities related to managing a hybrid partner base.

ZINFI’s UCM platform now includes the following affiliate marketing management (AMM) modules:

  1. market – With this module, brands and suppliers can easily create private and captive marketplaces to allow their ecosystem partners to offer end-to-end solutions to their customer base. The module also allows end users and buyers to find a complementary set of partners to deploy solutions ranging from simple to complex.
  2. Promotion Management – Promoting a brand to an audience is the core value added that an affiliate can bring to an organization. However, brands must create effective content and distribute it. This module allows members to leverage the power of a distributed ecosystem to deliver effective marketing and promotions.
  3. Recommended registration – While branding is the primary purpose of an affiliate network, measuring performance is critical to judging the effectiveness of affiliate segmentation and campaigns. This module supports registration referrals and link referral tracking via Urchin Traffic Monitor (UTM), both of which are critical for performance management and tracking.
  4. Payment management – While the job of affiliates is to effectively promote brands to their network through promotions and tools provided by suppliers, rewarding partners financially is critical to the development of a healthy and profitable network. Tax management and payment management are the core functions of this module.

“Our vision has always been to provide a platform with many logical points of automation for various workflows to guide partners through the channel planning of suppliers. Our existing The automation tool, coupled with our new affiliate marketing management module, will provide a focused solution that organizations of any size can deploy immediately to manage hybrid partner channels,” said Sugata Sanyal, founder and CEO of ZINFI. “Over the past 18 months, potential buyers have repeatedly told us they need tools to manage a more diverse channel base in a post-pandemic world. While early entrants in the AMM space have tried to evolve into workflow tools, they have been Constrained by the platform architecture, it is difficult to meet the complex workflow automation needs of highly diverse channels. This is where ZINFI excels.”

“Finding, engaging and recruiting these different types of partners requires a shift from a traditional partner communication model to a partner marketing model as well as a focus on the internal community (build it and they will come). The pandemic has finally shifted channel marketers from traditional ‘Fishbowl’ event-driven approach shifts to more modern and broader digital engagement,” said Jay McBainPrincipal Analyst – Channels, Partners and Ecosystem at Canalys.

In addition, ZINIFI is consistently rated as a PRM “Leader” by G2, the world’s leading business solutions review site. Since 2019, ZINFI has won the honor for several consecutive quarters, most recently in G2’s Summer 2022 G2 Grid® Partner Management Software Report. G2 scores are based on real, verified user responses and data aggregated from online sources and social networks.

To access more information about the ZINFI Partner Relationship Management Platform or to download a copy of the ZINFI Partner Relationship Management Best Practices Guide, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices Blog.

ZINFI offers its potential clients a 30-day free trial (no credit card required) with access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any potential buyer to try out its industry-leading channel management application before making a purchasing decision.

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