Wildfire Systems Announces Strategic Investment from Citi Ventures

Investment to support continued innovation and expansion Wildfire’s White Label Shopping Rewards Platform

San Diego, October 25, 2022 /PRNewswire/—— wildfire systemsThe innovative fintech platform that powers white label rewards programs and shopping partners, announced today that it has received support from Citi Ventures. The funding will support Wildfire’s technological innovation and ability to continuously deploy new features that will bring a beneficial online shopping experience to consumers around the world.

The company’s white-label, turnkey offerings enable partners – including financial institutions (FIs), telecom leaders and technology companies – to offer their customers cash-back rewards, digital Coupons and other benefits.

“Wildfire is a leader in the intersection of embedded finance, e-commerce, rewards and loyalty,” said Luis Valdich, managing director and head of fintech investments at Citi Ventures. “We are delighted to invest in Wildfire due to its strong market traction and Huge potential to help financial services companies increase revenue, engagement, customer acquisition and retention. “

“We are excited about Citi Ventures’ investment in Wildfire. As an investor in several successful consumer fintech startups – including Honey, which was acquired by PayPal in 2019 – Citi Ventures truly understands our business and appreciates our value proposition ,”Say Jordan Glaser, CEO of Wildfire Systems. “I look forward to working with the Citi Ventures team as we continue to grow our business.”

wildfire received $24There have been $500,000 in venture capital funding to date, including this new investment from Citi Ventures.Company Announces Completion of $15 Million Series A Financing August 2021co-leadership Skyview Capital and QED Investors. Other investors include Mook Capital, Bonfire Ventures, Moonshot Capital, B capitaland BAM Ventures.

Wildfire continues to partner with many of the world’s leading financial services organizations.Recently, the company announced visa, a global leader in digital payments. Wildfire’s platform will power Visa’s new Visa Affiliate Marketing Solutions (VAMS) program, offering a wealth of benefits to Visa’s vast network of card issuers who will provide consumers with the most advanced and comprehensive shopping rewards solutions on the market today. provided by.

For more information on Wildfire Systems’ White Label Rewards platform, visit https://www.wildfire-corp.com.

About Wildfire Systems
Wildfire Systems provides an enterprise platform that enables customers to embed social commerce, cash back rewards, digital coupons and shopping partners into their existing services. Wildfire’s suite of patented technologies rewards online shopping and leverages digital word of mouth to provide customers with an enhanced user experience, consumer loyalty and new revenue streams. Wildfire increases revenue for over 50,000 online merchant programs in over 50 countries.The company is located in San Diego Founded in 2017.For more information, please visit www.wildfire-corp.com.

About Citi Ventures
Citi Ventures catalyzes innovation and accelerates the growth of the technology and financial services ecosystem. The group invests in and works with defined categories of startups that have the potential to enhance and enhance Citi’s products and services, and with Citi’s colleagues, clients and innovation ecosystem to experiment with next-generation technologies and develop new products and services to address the challenges faced by The changing landscape of the 21st century. Since its inception in 2010, the team has invested in more than 100 startups across seven focus areas including fintech, distributed ledger technology and digital assets.For more information, please visit https://www.citi.com/ventures.

Source Wildfire Systems

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