What Small Business Owners Should Know About Web Hosting

Americans love shopping in their pajamas! In 2018, nearly 221 million Americans shopped online. But they also browsed online stores. They compared product prices online at least once. Additionally, 14% of Americans admit to researching a brand online. They said this happened before any purchasing decisions were made.

Experts expect these numbers to increase over the next few years. This is because online shopping not only allows you to shop from the comfort of your home, it also saves you time and money.

Additionally, online brand information and customer reviews allow online shoppers to learn about products before they even enter a brick-and-mortar store.

The growing penetration of online shopping makes it critical for businesses to strengthen their digital presence. Therefore, most businesses have their own website or online retail platform to showcase their products and services and provide the best user experience possible.

The user experience of a website can be related to fundamental factors such as the ease of loading or using the website. A lot depends on your hosting provider. Here’s everything you need to know about web hosting and how to choose the right service provider for your website.

1. Know which web hosting plan to choose

With thousands of web hosting providers vying for your attention, it can be difficult to choose the best web hosting plan for your small business. Also, super technical web hosting terms like bandwidth, uptime, DNS, and GB can be confusing.

As your business grows and gets more traffic, you will need to move from one web hosting plan to another. Therefore, it is worth knowing about the most popular types of web hosting suitable for small businesses.


In shared hosting, your website is also hosted by a server that hosts other websites. While shared hosting offers the advantage of shared costs, website owners have less control over the quality of user experience. Since many sites share this space, their performance will be affected by the performance of other sites. For example, a high-traffic website can adversely affect your website’s load time.
This type of web hosting is best for startups and entry-level websites. If you plan to launch your website, choose shared hosting and upgrade to the next level when you get more website traffic.

b. Virtual Private Server (VPS)

VPS hosting is a step above shared web hosting. While the main physical server is shared by the websites, each website has its own virtual server. Website loading times are faster with VPS hosting compared to shared hosting. It provides an effective web hosting solution for businesses looking to upgrade from shared hosting without the high cost of dedicated servers.

Small business websites with low traffic and growing can benefit from VPS web hosting. Also, if your website has a lot of images and videos, it is best to use a VPS to ensure satisfactory website speed.


In dedicated web hosting, a website rents a dedicated physical server from a service provider. This type of hosting is expensive but allows you to implement various software and applications on your site.

Dedicated web hosting is best for high-traffic websites. When your business expands to a full-fledged e-commerce platform, you should consider upgrading to a dedicated server.


Cloud-based web hosting is a relatively new technology. Cloud hosting has multiple individual servers that work together to house your site. The biggest advantage of cloud-based hosting is that it can accommodate surges in traffic while providing a great user experience.

Cloud hosting is great for sites between shared and VPS web hosting. If your website is growing and bringing steady traffic, switching from a shared hosting plan to the cloud is ideal.

e. Managed WordPress hosting

In addition to the above types of web hosting, managed WordPress hosting is also gaining popularity among startups and businesses that use WordPress as their web building platform. In this type of hosting, the service provider will keep your WordPress installation up to date, protecting your website from hackers and other security threats.

2. Familiar with common web hosting features

Knowing what the following web hosting features mean can help you choose the right web hosting provider for your business website.

One. bandwidth Refers to your network speed. Higher bandwidth will allow more visitors to your website at a time while maintaining a smooth user experience.

b. SSL or Secure Sockets Layer Authentication Add encryption to your website to protect your personal and visitor data. All major web hosts provide SSL certificates.

C.uptime is one of the common features advertised by web hosts. While most companies offer 99.9% uptime, it’s a good idea to read customer reviews to determine if users are experiencing issues like downtime (when your visitors can’t access your site).

d. backup is an important web hosting feature that cannot be ignored. Choose a plan that provides backups for your website and company files.

e. data storage This should be considered in terms of the actual disk space your site needs. Most web hosting companies offer unlimited data. Make sure to read the fine print before opting for such a plan, as they may attract hidden costs.

3. Compare various web hosting services

Finding the best web hosting provider is a tricky job. Imagine you are looking for accommodation to rent. You will never sign a tenancy agreement without checking the authenticity of the landlord or broker, the affordability of the property, and whether the structure of the home is suitable for your family’s needs.

Likewise, when looking for the right web hosting provider, it’s important to choose a service that offers healthy uptime and load times. Additionally, the service provider should be reliable, affordable, and offer excellent support and the required security credentials.

A bad web host can adversely affect your website’s speed (as well as search rankings and online authority!), wasting your business resources. Therefore, it is wise to evaluate your options before making a decision.

4. Take the time to gather information from third-party reviewers

Every web hosting provider wants business. As a result, they will try to advertise their best features, leading you to make hasty and uninformed decisions. While the best-known web hosts have established themselves as an authority in the field by offering exceptional service, it’s a good idea to visit some third-party reviewers who can give you an unbiased opinion on the subject.

These review sites conduct thorough research on web hosts, providing you with insights that can help you make the best decisions for your business.

As you scale your small business, your website needs will increase and become more complex. It is critical to embrace these changes and take the necessary steps to provide your customers with the ultimate user experience and drive conversions.

Effective web hosting is an integral part of the user experience. We are sure that the information shared above will help you enhance your web server to take your small business to the next level.


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