Top 7 Tips to Make Your WordPress Site Fast and Secure

Ready to build your first website? Are you shopping for affordable WordPress web hosting?

There are several types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud hosting, and VPS hosting, to name a few.

If you own a small to medium business, shared hosting may be your best option.

What should I look for in a shared hosting provider?

Shared hosting is a great, budget-friendly solution for businesses that don’t need a large dedicated space.

Small and medium businesses can easily apply for a place online without paying hundreds to thousands of dollars per month.

There are many shared hosting providers, but not all of them have everything you need to run a high-performance WordPress site.

Choosing the right web hosting company can positively impact the success of your online business.

Find these seven must-haves to ensure you have a fast and secure WordPress site.

1. WordPress-friendly server with easy-to-use features

The hosting company you choose should be clearly marked as “WordPress-friendly”.

These properly configured hosting servers usually come with very time-saving services such as pre-installed WordPress, website building tools, etc.

Preinstalled WordPress

Look for a shared hosting solution that can pre-install WordPress into your hosting account.

It’s a great offer, especially if you’re ready to get up and running.

Without spending time understanding the installation process, you can start to understand the design, functionality and content of your website.

Easy-to-use website builder

In addition to pre-installed WordPress, look for an easy-to-use website builder.

InMotion offers BoldGrid, a free drag-and-drop builder that includes hundreds of responsive designs for popular industries.

This feature allows you to design new websites quickly and easily without any coding knowledge.

Flexibility for advanced users

Advanced users who want to dive into the WordPress installation process should have options:

  • Install WordPress manually.
  • Use a one-click install tool for WordPress, such as Softaculous.
  • Migrate the content of an existing website to WordPress.

Advanced users may also want to access the WordPress Command Line Interface (WP-CLI), which allows you to manage your WordPress site via SSH.

WP-CLI allows you to maintain your WordPress site efficiently without a web browser.

2. Target high-speed servers

A faster website means better rankings. Better ranking means more customers. More clients means higher website rendering and transfer speeds.

Make sure your website is on a server optimized for speed.

Equipped with Solid State Drive Technology (SSD)

Do you know what type of hardware your current hosting company uses to serve your website to your users?

Most hosting companies use hard disk drives (HDDs) or SATA SSDs as their primary storage options.

InMotion Hosting’s shared hosting plans use NVMe SSD technology and work 6-20 times faster than standard HDD hosting plans.

NVMe or Non-Volatile Memory Express is an ultra-fast storage protocol designed for next-generation SSDs. Using NVMe drives not only improves performance, but also reduces power consumption. These high-efficiency drives are less prone to heat, increasing server reliability.

Another advantage NVMe has over SATA SSDs is transfer speed. SATA only allows 6 GB/s connection or link speed, while NVMe SSD connection allows 16 GB/s link speed!

Premium server location

The location of your web host server and data center affects the speed and response time of your website.

Data must be transferred from the data center to the customer’s computer. The shorter the distance, the faster the ride and performance.

That’s why InMotion has data centers in Los Angeles and Washington, D.C. directly at the largest Internet Exchange Points (IXPs) in the US

3. Next-Generation Technologies

As WordPress grows over time, so should your hosting service. You don’t need to uproot your entire website due to outdated technology on your server.

Choosing a host with next-generation technology means your shared server will be able to handle all future versions of your website.

Find shared hosting services using technologies like NGINX, Apache, PHP-FPM, and more.

In addition to high-performance server technology, your shared hosting should support the latest versions of PHP, MySQL, and MariaDB to ensure the security and fast performance of your website.

Future-proof technology stack

In order to support the latest version of WordPress and the plugins used on your website, it is important to have the best server-side technology.

In addition to NVMe SSD technology, InMotion offers the UltraStack platform for WordPress sites for choosing shared hosting plans.

Image created by InMotion Hosting, November 2021UltraStack hosting platform

Important components of UltraStack include:

  • NGINX – Can be configured as a reverse proxy server that receives page requests first. It saves resources, CPU processing, and provides faster page load times.
  • Apache – This web server does not require any additional coding or modification to work with your custom website, application or CMS.
  • PHP-FPM – Fast Process Manager (FPM) caches PHP pages, significantly increasing speed and reducing the number of requests to the Apache server.

UltraStack server configurations are designed to focus on the composition of a specific content management system (CMS). It was originally designed for WordPress but now covers other popular CMS platforms.

4. Easy to expand

Does your server allow you to expand your online business without having to search for other hosting services in the future?

Scalability is critical with any web hosting company you choose.

You might start with a website that receives a handful of visitors a day.

In the future, however, you may find yourself running the next major e-commerce brand.

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