The Need for Speed: How to Make Your Business Website Faster (and Why You Should)

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In today’s digital world, everything is instant. The fact that most people expect instant results is a side effect of the internet and modern technology. Therefore, speed is an important factor in conducting online commerce, and it can make or break a business. With that in mind, here are some ways to speed up your business website and why you must meet your customers’ needs for speed.

Why is speed so important to an online business?

According to Internet Data Research, 79% of users abandon an online business website if they experience slow loading or performance issues. Additionally, 64% of mobile users will click away from a website if it doesn’t load within two to three seconds. Given these troubling statistics, it’s clear that speed matters when it comes to keeping users on your business website. After all, if users click away from your site due to slow load times, you will lose customers and potential sales.

Also, a slow website can cost you your organic traffic. To explain, Google penalizes slow websites all the time. Essentially, Google assigns lower page rankings in its search results to sites that don’t load in 4-7 seconds or less. On the plus side, Google rewards sites with fast load times. So, let’s talk about how to overcome these difficulties and make your website faster.

Using a Lean Content Management System

A content management system (CMS) in website building is an application that allows you or other contributors to create and publish content on your business website. Some CMS’s are better than others, and some systems can even slow down your website. Your best bet is to use WordPress (WP). WordPress is the most used CMS for businesses; it accounts for 62% of all CMS-built websites on the internet today. Not only is it popular, but it is also very easy to use. What’s more, WordPress is a lightweight CMS and excels at promoting faster websites.

Get the best hosting

Now that we’ve established that WordPress is the winner when it comes to supporting faster website speeds, it’s time to consider getting the fastest WordPress hosting. It is important to use a hosting service dedicated to WP and fully integrated with this CMS. The reason for this is because WordPress hosting has the unique ability to enhance and speed up your business website. WP-centric hosting services also offer regular site backups and keep your site updated automatically, which is another factor that speeds up load times.

Additionally, getting proper hosting is critical to leveraging your ecommerce assets. When you consider that 69.9% of online shopping carts are abandoned due to slow page load times or erratic website performance, you can clearly see how speeding up website performance can play a huge role in the success of your online business.

Here’s why you should consider a solid WooCommerce hosting serve for best results. WooCommerce is an excellent tool designed to accept payments for your services or products. With a properly integrated hosting service, WooCommerce can be a generator for all your selling and ecommerce needs. As long as you have proper WooCommerce hosting, you have the infrastructure to quickly add Woo plugins and keep customers selling on your business website in a fast, efficient way.

To sum it up, when you have an ecommerce-focused website host that accommodates your payment system and also simplifies the checkout process – you can expect golden results. Ultimately, an ecommerce-focused hosting service will give your customers faster load times and a seamless checkout experience.

Choose a flexible theme

although website design Crucial to attracting potential customers, it can also be a deficit if it slows down your website. What most business website owners don’t realize is that while some themes are very beautiful and have nifty features – all these bells and whistles require bandwidth to work. Ultimately, the more complex the theme, the more likely your business website speed will suffer. So while it might be tempting to choose a gorgeous theme with mobile slideshows and parallax scrolling, keep in mind that simpler is better in terms of faster load times.

Reduce the number of plugins on your website

Plugins are very handy and very helpful in automating certain functions on your website, such as contact forms, search boxes, customer review functions, etc. Almost every business website requires at least a few plugins to accomplish the desired functionality. However, for each plugin you install, making these applications work on your site requires more bandwidth. So, too many plugins equate to — yes, you guessed it — a slow website.

Consider speed first

When developing and designing your business website, always make load time a priority.For example, make sure your Image optimized Get page speeds before uploading them to your website. This will allow for better load times. Also, consider uploading videos on service provider sites like YouTube or Venmo instead of uploading them to your WordPress site. This can significantly reduce bandwidth and increase speed.

At the end of the day, when you design with speed in mind, you are doing a great job for your business. Keep in mind that slow speed times can be a huge deterrent to your website users, and therefore can have a serious impact on your business sales.

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