The Impact of Competitive Analysis on Web Design and How to Do It Right [DesignRush QuickSights]

73% of companies invest in web design to gain a competitive advantage. DesignRush has collected tips from web design experts on how to conduct a competitive analysis for effective web design.

Miami, November 24, 2022 /PRNewswire-PRWeb/ — 1.13 billion websites are now online, according to Netcraft November 2022 Web server survey. However, there are only 10 spots on the Google homepage. Adobe revealed that for 73% of companies, web design is key to differentiating themselves from the competition.

DesignRush, a B2B marketplace connecting businesses with agencies, leverages its strong network of 16,000 agencies to quickly understand the importance of competitive analysis and how to achieve top-ranking, effective web design.

1) Analyze the characteristics of competitors and select those that add value

CEO of Consumr Buzz Jeffrey Dibner Businesses are advised to carefully examine the main features of their competitors and choose only those that suit them.

“One of the most important aspects of a successful online business is staying ahead of the competition. That’s why competitor analysis is so important in the early stages of web design,” says Diebner. “However, finding useful features on your competitors’ sites can be a challenge. Of course, you want the best features that everyone is using. But rather than thinking you need all of them, make a list of features you think you can provide Important value features that take into account your business and weigh the pros and cons of each. Be diligent in this step.

2) Conduct an in-depth competitive audit of selected competitors

CEO and Founder, Nika Agency Ali Tasawal Shares how his agency audits competitors to find opportunities.

“We always select a few competitors and audit their approach to branding, messaging and website design/functionality, and approach to content – ​​using our 5C approach: clarity, consistency, compelling, competitiveness and credibility ,” said Tasawa. “We use this process as a starting point for finding opportunity spaces. Finding opportunity spaces is the easiest way to differentiate yourself from your competitors.”

3) Identify areas for improvement

According to the CEO of Simplixi® Ahmed El Khobashicompanies should also look for opportunities to improve based on what competitors are doing better.

“Competitive analyzes are great not only because they provide useful knowledge about your competitors’ strengths, but they can also help you understand what you are good at and where you need to improve,” says Elghobashy. “They can help you make strategic decisions to improve your The user experience on the site and ultimately giving people a reason to choose you over other brands.”

4) Use Gap Analysis to Find SEO Opportunities

for Nicholas NoDirector of Marketing and Design at NB Media Solutions, whose company uses GAP analysis to identify ways to optimize their website.

“The most important competitive analysis tool we use is the GAP analysis from one of our various software applications. The GAP analysis allows us to create great opportunities for SEO for our clients and transform web design with important accompanying page text .”

5) Best Practices for Identifying Top Competitors

Founder and CEO, Bizscope Nahi Hassan Saying that if you want the best web design, you have to learn from the best web design.

“If you want to be the best, you have to learn from the best,” Hassan said. “Great web design, therefore, will always take competitive analysis into account. Competitive analysis helps identify opportunities and areas of potential where a web design can lead. It can be used to benchmark against similar websites to see what features and functionality they offer and Comparisons between them to your own website. This may involve researching their web design, their UX e.g. CTA buttons and colours, fonts and spacing, copywriting and visuals, forms and lead magnets, testimonials and certificates, mobile and tablet views, and of course their SEO. By knowing what your competitors are doing well, you can make your site better.”

DesignRush has released its November list of the best web design companies that can help brands stand out from the competition and get more traffic and leads.

The top web design companies are:

1. Consumr Buzz – consumrbuzz.com
Specialties: Web Design, Web Development, Digital Advertising, and more

2. You will like – youll.be
Specialties: Graphic Design, Web Design, Branding, etc.

3. Stratitude – strattitude.co.za
Specialties: Digital Marketing, UX/UI Design, Web Development, and more

4. 24 East Media-24eastmedia.com
Specialties: Web Development, Market Research, Branding, etc.

5. DevScale – devscale.bg
Specialties: UX/UI Design, Web Design, SEO, etc.

6. NSquareIT – nsquareit.com
Specialties: SEO, Web Design, Web Development, etc.

7. National Media Design – nationmediadesign.com
Specialties: Digital Marketing, Web Design, SEO and more

8. Gatorworks – gatorworks.net
Specialties: Web Development, Web Design, Search Engine Optimization, etc.

9. MBM Agency – mbmagency.com
Specialties: SEO, Web Design, Branding, etc.

10. Virtually Adventurous – virtuallyadventurous.com
Specialties: Branding, Web Design, Web Development, etc.

11. Relish Marketing – relishmarketing.com
Specialties: Creative Design, UX/UI Design, Web Design, etc.

12. Upside – upside.nl
Specialties: Web Design, Web Development, Quality Assurance, and more

13. Nika Agency – nika.agency
Specialties: App Design, Web Design, UX Audit, and more

14. Simplixi® – simplixi.com
Specialties: SEO, Web Development, Web Design, etc.

15. NB Media Solutions – nbmsllc.com
Specialties: Website Maintenance, Web Design, SEO, etc.

16. Zedsoftpoint – zedsoftpoint.com
Specialties: Software Development, Web Development, Digital Marketing, and more

17. Create Elements – createelementslo.com
Specialties: SEO, Branding, Web Design, etc.

18. MagentoBrain – magentobrain.com
Expertise: Magento development, WordPress development, web design, and more

19. Daniel James Consulting – danieljamesconsulting.com
Specialties: Ecommerce Development, WordPress Development, Web Design, and More

20. KIKLAB – kiklab.com
Specialties: Web Design, Branding, SEO, and more

21. IntexSoft – intexsoft.com
Specialties: UX/UI Design, Web Development, QA and Testing, etc.

22. Wolftech Studio – wolftechwebdesign.com
Expertise: web design, web maintenance, search engine optimization, etc.

23. Diverse Marketing U.S. – multimarketingusa.com
Specialties: Digital Marketing, SEO, Web Development, and more

24. SumatoSoft – sumatosoft.com
Specialties: UX/UI Design, Web Design, Quality Assurance, etc.

25. TASNADI & CO – en.tasnadi.net
Specialties: Brand Strategy, Web Design, Web Development, etc.

26. Canopas – canopas.com
Specialties: Web Design, Web Development, App Development, and more

27. Bizscope – bizscope.com
Specialties: SEO, Digital Marketing, Web Design, and more

28. Atlas Marketing – atlasstories.com
Specialties: Branding, Web Design, Digital Marketing and more

29. Advertisers Galleria – advertisersgalleria.com
Specialties: Web Design, SEO, Branding, etc.

30. Sohnas Media – sohnasmedia.com
Expertise: SEO, website maintenance, web design, etc.

31. Bizzistance – bizzistance.com
Expertise: WordPress hosting and maintenance, web design, SEO, and more

Brands can explore the top web design firms by location, size, average hourly salary, and product portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace that connects businesses with agencies through expert reviews and agency ranking listings, awards, knowledge resources, and personalized agency recommendations for vetted projects.

media contact

Maja Skokleska, DesignRush, 8008565417, [email protected]

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