The Impact of Competitive Analysis on Web Design and How to Do It Right [DesignRush QuickSights]

73% of companies invest in web design to gain a competitive advantage

According to Netcraft’s November 2022 Web Server Survey, there are now 1.13 billion websites online. However, there are only 10 spots on the Google homepage. Adobe revealed that for 73% of companies, web design is key to differentiating themselves from the competition.

DesignRush, a B2B marketplace connecting businesses with agencies, leverages its strong network of 16,000 agencies to quickly learn the importance of competitive analysis and how to achieve top-ranking, effective web design.

1) Analyze the characteristics of competitors and select those that add value

Consumr Buzz CEO Jeffrey Diebner advises businesses to scrutinize their competitors’ key features and pick only those that work for them.

“One of the most important aspects of a successful online business is staying ahead of the competition. That’s why competitor analysis is so important in the early stages of web design,” says Diebner. “However, finding useful features on your competitors’ sites can become a challenge. Of course, you want the best features that everyone is using. But don’t think you need all of them, list what you think you can Features that provide significant value to your business, and weigh the pros and cons of each feature 1. Be diligent in this step.

2) Conduct an in-depth competitive audit of selected competitors

Ali Tassavor, CEO and Founder of Nika Agency, shares how his agency audits competitors to identify opportunities.

“We always select a few competitors and audit their approach to branding, messaging and website design/functionality, and approach to content – ​​using our 5C approach: clarity, consistency, compelling, competitiveness and credibility ,” said Tassavor: “We use this process as a starting point to identify opportunity spaces. Finding opportunity spaces is the easiest way to differentiate yourself from your competitors.”

3) Identify areas for improvement

Companies should also look for opportunities for improvement based on what their competitors are doing better, according to Simplixi® CEO Ahmed Elghabashy.

“Competitive analyzes are great not only because they provide useful knowledge about your competitors’ strengths, but they also help you understand what you are good at and what you need to improve,” says Elghobashy. They can help you make strategic decisions to improve user Experience on your website and ultimately give people a reason to choose you over other brands. ”

4) Use Gap Analysis to Find SEO Opportunities

For Nicholas Noe, Director of Marketing and Design at NB Media Solutions, his company uses GAP analysis to identify ways to optimize its website.

“The most important competitive analysis tool we use is the GAP analysis from one of our various software applications. The GAP analysis allows us to create great opportunities for SEO for our clients and transform web design with important accompanying page text .”

5) Best Practices for Identifying Top Competitors

If you want the best web design, you have to learn from the best web design, says Bizscope founder and CEO Nahid Hasan.

“If you want to be the best, you have to learn from the best,” Hasan said. “So a great web design will always consider competitive analysis. Competitive analysis helps identify opportunities and areas of potential where a web design can lead. It can be used to benchmark similar websites to see what features and functionality they offer and how they compare to How does your own site compare. This may involve researching their web design, their user experience such as CTA buttons and colours, fonts and spacing, copywriting and visuals, forms and lead magnets, testimonials and certificates, mobile and tablet Views, and of course their SEO. By knowing what your competitors are doing well, you can make your site better.”

DesignRush has released its November list of the best web design companies that can help brands stand out from the competition and get more traffic and leads.

The top web design companies are:

1. Consumr Buzz –

Specialties: Web Design, Web Development, Digital Advertising, and more

2. You will like –

Specialties: Graphic Design, Web Design, Branding, etc.

3. Stratitude –

Specialties: Digital Marketing, UX/UI Design, Web Development, and more

4. 24 East

Specialties: Web Development, Market Research, Branding, etc.

5. DevScale –

Specialties: UX/UI Design, Web Design, SEO, etc.

6. NSquareIT –

Specialties: SEO, Web Design, Web Development, etc.

7. National Media Design –

Specialties: Digital Marketing, Web Design, SEO and more

8. Gatorworks –

Specialties: Web Development, Web Design, Search Engine Optimization, etc.

9. MBM Agency –

Specialties: SEO, Web Design, Branding, etc.

10. Virtually Adventurous –

Specialties: Branding, Web Design, Web Development, etc.

11. Relish Marketing –

Specialties: Creative Design, UX/UI Design, Web Design, etc.

12. Upside –

Specialties: Web Design, Web Development, Quality Assurance, and more

13. Nika Agency –

Specialties: App Design, Web Design, UX Audit, and more

14. Simplixi® –

Specialties: SEO, Web Development, Web Design, etc.

15. NB Media Solutions –

Specialties: Website Maintenance, Web Design, SEO, etc.

16. Zedsoftpoint –

Specialties: Software Development, Web Development, Digital Marketing, and more

17. Create Elements –

Specialties: SEO, Branding, Web Design, etc.

18. MagentoBrain –

Expertise: Magento development, WordPress development, web design, and more

19. Daniel James Consulting –

Specialties: Ecommerce Development, WordPress Development, Web Design, and More

20. KIKLAB –

Specialties: Web Design, Branding, SEO, and more

21. IntexSoft –

Specialties: UX/UI Design, Web Development, QA and Testing, etc.

22. Wolftech Studio –

Expertise: web design, web maintenance, search engine optimization, etc.

23. Multi Marketing USA –

Specialties: Digital Marketing, SEO, Web Development, and more

24. SumatoSoft –

Specialties: UX/UI Design, Web Design, Quality Assurance, etc.

25. TASNADI & CO –

Specialties: Brand Strategy, Web Design, Web Development, etc.

26. Canopas –

Specialties: Web Design, Web Development, App Development, and more

27. Bizscope –

Specialties: SEO, Digital Marketing, Web Design, and more

28. Atlas Marketing –

Specialties: Branding, Web Design, Digital Marketing and more

29. Advertisers Galleria –

Specialties: Web Design, SEO, Branding, etc.

30. Sohnas Media –

Expertise: SEO, website maintenance, web design, etc.

31. Bizzistance –

Expertise: WordPress hosting and maintenance, web design, SEO, and more

Brands can explore the top web design firms by location, size, average hourly salary, and product portfolio on DesignRush.

About DesignRush: is a B2B marketplace that connects businesses with agencies through expert reviews and agency ranking listings, awards, knowledge resources, and personalized agency recommendations for vetted projects.

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