Sharplink Gaming Now Licensed to Provide Sportsbook Conversion and Marketing Services to Industry Operators in 21 U.S. States and Ontario, Canada

Viewership climbs to 98% of legal online sports betting market

Minneapolis, Minnesota / ACCESSWIRE / October 26, 2022 / SharpLink Games Ltd. (NASDAQ: SBET) (“SharpLink” or the “Company”), a pioneer in targeted, data-driven user engagement and conversion solutions for the U.S. sports betting and online gaming industries, announced today that the Company’s state regulatory Initiatives have resulted in SharpLink being licensed and/or authorized to operate in 21 U.S. states, the District of Columbia and Ontario, Canada. While complying with regulations, the company also has direct affiliate marketing partnerships with nearly every major sportsbook operating legally in the US, including BetMGM, DraftKings, Caesars, Fan Duel, Bet365, Tipico, Unibet, and WynnBet, among others.

Rob Phythian, co-founder and CEO of SharpLink, said: “Being authorized to operate legally in states that have approved online sports betting is critical to our company’s ultimate goal of being the gamification, conversion technology and online marketing partner of choice to the U.S. and Canadian sports media operators, teams, leagues and sports betting companies. We believe that achieving this important milestone earlier than initially anticipated has the potential to accelerate our long-term growth strategy.

According to the published results Legal Sports Report August 2022 – Providing a near-complete handling of reports from states legalizing online sports betting last month, SharpLink now has access to approximately 98% of the total legal North American sports betting market through its sports betting conversion technology and affiliate marketing relationships. game of the dayThe report, which also tracks monthly U.S. sports betting revenue, said that in August 2022, in every state with mobile sports betting, mobile betting was the preferred choice over brick-and-mortar betting. In most markets, more than 70% of sports betting is online; for markets where mobile devices are very popular, such as New York and New Jersey, more than 90% of betting is online.

Phythian added: “Our previously announced acquisition of SportsHub, which requires approval from our shareholders, will give SharpLink access to a large and loyal fantasy sports fan base and a thriving ecosystem of cash players. Based on research confirming fantasy sports residing in Fans in legal states are also becoming passionate online sports bettors, and we believe SharpLink has an opportunity to seamlessly integrate compelling sports betting products into every aspect of the user experience, driving even greater future growth for our company.”

About SharpLink Gaming Ltd.

Founded in 2019 and headquartered in Minneapolis, Minnesota, SharpLink is a leading online technology company connecting sports fans, leagues and sports sites with relevant and timely sports betting and iGaming content. SharpLink uses proprietary smart online conversion technology to convert sports fans into sports bettors from licensed online sportsbook operators. SharpLink’s intelligent C4 sportsbook conversion technology provides and determines the best sportsbook betting offer and experience for each identified user. Using sophisticated behavioral modeling and tracking technology, and by analyzing users’ past and present behavior, we provide sports fans with personalized wagering services specific to each fan’s favorite sport, team, and player. In addition, SharpLink specializes in helping sports media companies develop strategies, products and innovative solutions to drive deep customer engagement through highly interactive sports games and mobile applications. SharpLink is run by industry veterans with multiple successful exits in sports gaming and iGaming. For more information, visit the SharpLink website: www.sharplink.com.

forward-looking statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements about the company’s intention to acquire SportsHub Games Network (subject to shareholder approval), the expected growth of the online gaming industry, the company’s ability to grow its business, the potential benefits of the company’s products, services and technologies, and other statements that are not historical facts, including may contain the words “intend”, “may”, “will”, “plan”, “anticipate”, “anticipate”, “project”, “forecast”, “estimate”, “target”, “believe”, “hope”, “Potential” or similar words. Actual results may differ materially from those described in these forward-looking statements due to certain factors, including, but not limited to, the company’s shareholders voting against the acquisition of SportsHub Games Network, the company’s ability to operate profitably, Government regulation of online gaming, customer acceptance of new products and services, impact of the spread of the coronavirus (COVID-19) and future measures taken by authorities in the countries in which we operate with respect to our business, demand for our products and economic conditions of customers, effects of competing products and pricing, lengthy sales cycles, proprietary rights of the company and its competitors, general economic conditions and other details detailed in the company’s annual report and other filings with the SEC Risk Factors. The Company does not undertake any duty to update the forward-looking statements contained in this press release.

Contact information:

SHARPLINK Investor Relations: SHARPLINK Media Relations:

SharpLink Gaming Ltd. Hot Paper Lantern
Dodi Handy, Director of Communications Michael Adorno, Vice President of Communications
Phone: 407-960-4636 Phone: 212-931-6143
Email: [email protected] Email: [email protected]

resource: SharpLink Games Ltd.

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