Rob Britton donates half of Gravel Privateer prize money to charity

Rob Britton didn’t actually hang his wheels when he retired from the pro brigade. In fact, he rarely stops turning the crank. After 12 years on a professional road team, the last was Rally Cycling (now Human Powered Health), who just completed his first year as a “one-man show” in the thriving world of the gravel gold rush.

What is it like to be involved in off-road full-time? Britton found the veins of success that helped him complete what he called the “Wirth It project.” A top 10 finisher in the Elite Men’s Division at the inaugural Lifetime Grand Prix, he received part of the $250,000 prize money after finishing 14th at the Big Sugar Gravel. For him, it’s about sharing the wealth, as he has pledged to donate half of his winnings to the WIRTH Hats Consulting Fund, which provides free virtual mental health resources to people around the world.

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