New York- (Business Wire)–MyyShop, a cross-border e-commerce software-as-a-service (SaaS) platform launched by DHGATE Group in 2020, sponsored a Yves Klein Blue-themed boat party in New York. Hosted by the Overseas Student Services Corporation (OSSC), more than a thousand guests, including overseas students and social influencers, attended the Yves Klein-themed cruise party in New York on September 10, dressed in ultramarine, on the water A unique sight is depicted above.
“MyyShop aims to lower the barrier to entry for cross-border e-commerce business operations with a comprehensive suite of digital solutions. Whether they are merchants, social influencers, content creators, micro-traders or individual business owners, our goal is to help people Seize the growing opportunity in global social commerce,” said Diane Wang, founder, chairman and CEO of DHGATE Group. “Gen Z leads the future, and we are delighted to sponsor the OSSC-themed cruise party in New York to showcase MyyShop’s “young, distinctive, credible, attractive” image and pathfinder, pioneering spirit to overseas students. Social influencers in New York. ”
The convergence trend of social media and e-commerce presents growth opportunities for brands and individuals. According to Insider Intelligence, U.S. retail social commerce sales will grow 24.9% to $45.74 billion in 2022. Insider Intelligence expects US social commerce sales to reach $79.64 billion by 2025.
Millennials and Gen Z are more familiar with and motivated by influencer content, they are engaging with social commerce more frequently, and they are more likely to buy from people they trust and influencers they wish to support. However, despite the demand from influencers, many lack the knowledge to start and run an e-commerce business or access matching products. MyyShop provides a complete set of digital solutions, from matching product discovery, omni-channel marketing services, live e-commerce tutorials to intelligent logistics services, allowing influencers to turn social power into good business.
Less than two years after launch, MyyShop now has over 2.26 million products and works with over 110,000 online influencers worldwide. In the first quarter of 2022, the number of MyyShop active users increased by 76.3% year-on-year, while the number of MyyShop paying users increased by 65.6% year-on-year. Data from StatCounter shows that from 2017 to 2020, the global mobile online traffic share has begun to show an upward trend after hovering between 52% and 54% from 2017 to 2020, and is currently about 59%.
Additionally, most statistics on mobile phone use compare website visits from computers and mobile devices. However, since users now spend most of their online time in a single app ecosystem, namely Instagram and TikTok, these statistics may underestimate the impact of mobile-based social apps on young people’s lives. According to Qustodio’s 2020 report on children’s digital habits, TikTok is not only the most popular social media app among kids, it’s also their most-used app — 75 minutes a day globally, up nearly 100% from 2019.
For social shopping, the entire buying experience from discovery to checkout happens on social media. The process involves receiving recommendations, reviews or transactions from a person’s relationships, including major and micro-influencers.
MyyShop pioneered the market by offering a complete suite of digital solutions. This includes MyyShop VIP, short video analysis tools and a social commerce website builder powered by artificial intelligence and big data technologies, helping users stay on top of popular social media trends and effectively select and promote the most matching products. There’s also Linkmyy, an end-to-end live commerce and e-learning platform that offers live online courses and step-by-step tutorials. MyyAffiliate, a comprehensive cross-border marketing service platform, also provides a variety of marketing products and tailored solutions ranging from influencer affiliate marketing to “one-click” omni-channel advertising. Finally, DHLink, a cross-border smart logistics platform, provides drop shipping, full-chain logistics fulfillment services and a global warehousing network.
“Our goal is for the influencers and content creators we work with to exceed $1 billion in GMV over the next three years, while also reaching over 1 million active users,” explains Diane Wang.
MyyShop is a cross-border e-commerce SaaS platform launched by DHgate in 2020. It aims to help small and medium-sized enterprises, especially entry-level merchants and individuals with social influence, to operate their own online stores as direct sellers and to use their influence to good business. MyyShop is committed to allowing everyone to participate in global trade, connecting China’s manufacturing capabilities and private domain traffic, lowering the threshold for the establishment and operation of cross-border e-commerce, and has advantages in smart product recommendation, social e-commerce site building, and cross-border e-commerce. Marketing services, smart logistics. For more information, visit MyyShop.com and follow @MyyShopOfficial
Founded in 2004, DHgate has become China’s leading B2B cross-border e-commerce marketplace. Through our global operations and offices, including in the US and UK, we provide millions of people with trusted products and services. As of December 31, 2021, DHgate serves more than 46 million registered buyers from 223 countries and regions, connecting them to more than 2.4 million sellers in China and other countries, with more than 37 million live listings on the platform annually. For more information, visit dhgate.com and follow @DHgate.com.