Lefsetz Letter » Blog Archive » Rap Capital: The Atlanta Story


How much do you know about rap?

Unlike the pre-internet era, it’s easy to ignore a lot of music today. Many people hate hip hop. So they don’t know anything about the scene, let alone Atlanta and Little Baby, but if they read the book…

There are probably some people who have read Rap Capital by now and know everything Joe Coscarelli said, but not many and I’m not sure if they will read the book. You see “Rap Capital” is not gossip, but an in-depth analysis of the history of Atlanta’s rap scene to this day. and more.

The first is the interpretation of Atlanta. How come there are different regions with their own names.

Then it will tell you about black life in Atlanta.

It’s not a metropolitan inner city like New York, nor is it a high-rise building, It’s more like Los Angeles, like a single-family home. Some of these are places where drugs are sold, and these are called “trap” houses, or “trap” music.

Atlanta is the center of black American culture. If you don’t listen to hip hop, it’s not that you know it. Even if you focus on politics, you’re thinking about all the white areas around Hot Lanta. But this book isn’t about elections, it’s about cultural influence, and when it comes to hip-hop, it’s New York, Los Angeles, and Atlanta, with Hot Lanta arguably leading the way.

So what was it like growing up in Atlanta?

Chances are you grew up without a father.

There’s a good chance you’ve been involved in street crime from a young age. A direct flight is not easy. All the effects, and the need for money! If you want money, you need to find your way.

As for the traditional way…a rapper in the book talks about how many college graduates end up back in minimum wage jobs. You see it’s not that easy. So you use what you have.

Rap Capital is the best interpretation of street culture I’ve ever read. Like why all these young black men end up dealing drugs and ending up in crime. Because there are very few opportunities!

and the money you can make…

I can’t forget the story of the dealer turned rapper whose first video came out with 300,000 cash. You can make a lot of money, but you can also get caught in jail and you can get killed. Many do.

Just die.

As for going to jail…seems like everyone has one! You read the stories of these rappers going in and out of jail, and Rap Capital will keep you informed. It’s not like you are an instant star, you have to survive first!

Interestingly, a lot of rappers are crossover artists, from the street to the studio. Yes, drug dealers who are not interested in recordings stand in front of the microphone because the entrepreneurs behind the scenes believe they have a good story to tell. Read “The Rap Capital” and you’ll see that hip-hop is primarily a medium for storytelling.

Not that there aren’t some silly lyrics. Then again, most behavioral careers are short lived. You can only be a star in Atlanta through a mixtape. You either know all the hits or you know nothing. It’s a culture.

Read Rap Capital and you’ll see why rock is dead. Rock used to be somewhat similar, because there was a scene that came out of the street. Of course everyone wants to have their say and get rich, but you don’t start at the top but at the bottom and you have to impress your peers first. Trust me, no one is sticking to the latest rock show words these days.

Rap is the way to go.

Its story appealed not only to the black community, but to the white one as well.

And there is a lot of money to be made. Lil Yachty made double-digit millions in 18 months. You see the recording is just the beginning, a starting point. Sure, it’s great if you can get attention and make money from streaming, but the real cash is public appearances, sponsorships and…if it can be monetized, they’ll be interested. Credibility comes from fleeing the streets. Ripping off the establishment is the goal, and rock is the establishment!

And you have to work hard day and night.

They are recording commercials indefinitely. It’s not like they’ve demoed ten tracks and then they go into the studio with the producer. They carry hard drives with them, visit recording studios, then go in and rap for hours, and the final product may never see the light of day. They are honing their abilities unlike many white people in business.

The real star is Coach K. I first heard about him from Steve Barnett when he was running Capitol. He let me use his power. You are allied with powerful players…

And you don’t always succeed.

Marlo struck a deal with Republic to release a single that didn’t pan out, then was dumped and returned to the streets, it’s hard to ignore the streets, there’s a lot of money to be made. respect!

Like I said, there is history. Gangs running Detroit and Miami infiltrated Atlanta. How many people are in the Atlanta Police Department? six! Eventually things changed and the gang was busted, but not before a string of strip club records were broken and…

This is a strange world.

But it is affecting the whole world.

Read “Rap Capital as Anthropology. It has nothing to do with these behaviors and how successful they end up being.”

You are going your own way. Your goal is to find a way to get rich without living on the streets.

And don’t think these rappers are replaceable, the story is that successful rappers are very smart.

Unlike rock, rap understands the street. When to flood the market with a product and when to stop.

Coscarelli spent four years covering this story, and when you read it, you feel like you’re in Hot Lanta. You can feel the street. You’ll learn how these tracks were made and why they were successful.

As for mansions and cars…they make a lot of money!

Can you make money like a professional athlete?

Probably not, and then the athletes started investing in hip-hop again. It’s all intertwined. Like I said, it’s culture.

As for the major labels…they come last. They skim off the cream. And they’re not always necessary. Transactions are made when financial conditions are good. It’s a street phenomenon. If you’re successful, you’ll end up with your own label.

It’s fast cars and fast money, and if you’ve been terrified of inner city, terrified of black people, terrified of rap, you should check this out. When you do, you will know more.

The report is exhaustive. But only at the micro level can we gain insight into people’s hopes and dreams, and their experiences. Growing up poor and wanting more, white people want to put you in jail, at least on probation, and the only way you can make money is to hit the streets…

In fact, not everyone can read this book. Because it is written in too much detail. But if you do, you’ll be one step ahead of everyone else. You will know what really happened. Maybe even more than those who claim to be hip-hop experts.

You will be dining on books for a week. Tell all your incredible stories to your friends.

Atlanta hides in plain sight, but most people still can’t see it. But if you’ve read Rap Capital, you will.

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