How to start a travel blog

How to Start a Travel Blog (2022 Guide) – Forbes Consultants

One of the best ways to make sure your travel blog is on the right path is to take the time to conceptualize and plan it — or at least decide which direction you want it to go in. While some people prefer the comfort of planning every detail, others may like the freedom to dynamically adjust content.

Fortunately, when it comes to travel blogging, there is room for both. But when you’re just starting out, it’s important to make some decisions to guide your future adventures.

Choose a blog style

Do you want to focus on domestic or international travel? Are you interested in every continent, or do you want to be an expert in a specific region? Would you prefer to post “guide-like” content, or would you like to share experiences, memories and misfortunes? Does documenting the actual logistics of travel appeal to you, or do you enjoy traveling the world in a free spirit and taking your readers wherever they want?

While your blog theme may change over time as you find the tone, voice and style that works best for you, consider letting inspiration and desire start your blog to help you build your blog’s initial brand backbone. What attracts you to blogging? What is your favorite thing about traveling?

You should think about your initial interest in investing. While successful travel bloggers combine a variety of skills, there’s nothing wrong with starting photography while you’re developing your writing skills, and vice versa. Likewise, a travel blog dedicated to food and tasting food will look very different from a travel blog dedicated to a month-long backpacking trip to the most remote parts of the world.

Knowing these things can also positively impact your blog content: it can help you decide what gear to buy, what training (if any) you want or need to invest in, and the type of experience you’re most interested in. The more excited and passionate you are about the subject of your writing, the better your content will be.

Getty Images

audience

While much of your blog’s identity may be tied to finding out your answers to your content questions, finding your audience is important enough to warrant dedicated thought and research. For better or worse, social media plays a key role in promoting travel bloggers – when it comes to social media, you want to know which audiences you’re writing, photographing and video editing for.

The general rule of thumb is to attract any audience you can reach. Do you prefer to travel alone, or do you often travel in groups or with family? If you’re a young adult or student traveler, you probably write for someone like you, not a retiree. Budget travelers may also have different content priorities than luxury travelers.

Differences in travel interests and priorities may vary by population. Generally, the more you have in common with your audience, the more your content will engage them. It’s also possible that the ideal audience will grow with you. Age is probably the most obvious example, but also consider hobbies: A photography travel blog’s audience may support a shift to video over time, while nature and wildlife-focused blogs may lose their audience if the content suddenly turns Urban jungle and street food.

decide on a name

Once you’ve decided on your initial approach to your blog, it’s time to choose a name. While your content may change over time, your name is unlikely to change—if you’re a successful travel blogger, your name is one of the most important parts of your brand.

Choose something creative, memorable, and not overpowering (“nomadic” comes to mind as an overused word). Avoid anything that’s unlikely to be outdated or restrict you to a certain type of content: “21 and Travel” or “American Adventures” are cute, but can become difficult to spin once you get older or leave the US. It’s important that names should be easy to share with others; numbers and symbols may look cool at first, but they become less so when you spell out the URL of a blog over breakfast at a hotel in a place where almost no one knows your native language important.

Once you have a good name, Google it to make sure no one else uses the name. If there’s nothing there, you’re probably in the clear. If you find something like that, go back to the drawing board – even if it stings. A new name is better than getting caught up in any lawsuits down the road.

leave room for growth

Very few travel blogs (or any type of blog or media project, for that matter) end up doing exactly what was originally envisioned. Ideas develop over time—and often for good reason. Your 20-year-old exchange student will have different interests, ideas, priorities, and skills than a 30-year-old adult. It looks like you’re making a big decision right now, but don’t follow hard and fast rules involving “only” or “never”: this blog is your boarding pass, not your baggage claim receipt.

How to start a travel blog

Getty Images

Leave a Comment

Your email address will not be published.