How To Design A Website (2022 Guide)

How to Design a Website – Forbes Consultants

While you can customize your website to suit your unique needs or to suit your style, anyone who wants to design a website must take specific actions. Learn how to design a website carefully, from defining the purpose of the website to choosing a website design platform, designing the architecture, filling out the necessary content and launching your website.

1. Defining the purpose of the website

To design a website that produces the desired results, you need to define what you want to get out of it. Consider why you design your website – who your audience is and what your goals are. Are you trying to get downloads, sales, pre-orders, appointments, engagement and even a larger audience?
It is critical that you have a clear understanding of the intended purpose of your website. Knowing it will help you adopt the right content strategy and guide you in choosing the right platform, theme, and page architecture.

2. Choose your platform

Once you’ve noticed why you’re building a website, you can check out website builders. These do-it-yourself (DIY) tools will help you make a website yourself, even if you don’t know a single line of code. Still others are designed for specific purposes, such as e-commerce, blogging, and portfolios.

Website builders include customizable templates for adding your text and images, and many also take care of domain registration and hosting. But you need to design each website page yourself using a drag and drop interface. So choose one that suits the purpose of your website.

3. Gather your branding elements

Elements are details like colors, fonts, and images that hold your website together. So, consider your brand identity when designing your website.

Start with a color scheme, using one primary color and one or two complementary colors. Then, choose a text style that aligns with your branding. For example, serif symbols symbolize form and authority, sans-serif, modernism and script, creativity.

Also, add images to grab the user’s attention, but make sure they are relevant and high-quality so that they make the right impression.

4. Choose a template or theme

Next, choose a theme or template, which is the layout of your website – how images, text, and buttons will appear on your website. Themes are pre-designed layouts that help you design your website, even for beginners.

Most platforms come with a collection of templates divided into categories, each with built-in features related to a specific industry. So, preview them to choose the one most relevant to your website.

Note that if you choose to build your website with WordPress, you will need to obtain web hosting from a third-party hosting provider such as Bluehost or Hostinger, and install WordPress. With it, you will be able to access your WordPress admin dashboard, install themes, and import demo content for premium themes.

5. Plan your website

To make designing easier, visualize the pages that will appear on your website and how they will link to each other. For example, knowing how many pages will be on your site, their content, and general layout means you’ll have a guide to work with when you start designing each section.

6. Design Every Site Element

Using your template or theme and sitemap, the next step is to start designing each site element, such as your menu (or site navigation), header and footer, search bar, and any other elements you want. website has. Using the following elements will structure your website to make it easy to navigate.

  • menu: This element displays featured items on your website. Make sure it’s accessible on every page and only shows a few items – you don’t want to aggregate your visitor’s screen.
  • Header and Footer: These elements enhance user engagement. The title should include features like navigation menus and logos that you want your visitors to find quickly. The footer should provide more information, such as contact information and terms of service.
  • search bar: Use a magnifying glass or box, but keep it in a prominent part of each page. Top left or top right is usually best.

7. Customize your page

Your content depends on the purpose of your website, so you can adapt it to suit you. However, every website should have the following pages.

  • Homepage: Every visitor lands here, so this is a great place to summarize your website. Include your logo, company name, what readers expect from you, and a navigation menu that makes navigating your site easy. Make sure this page is organized and compelling.
  • Product or service page: This page should tell visitors what you are offering them and allow them to make a purchase. For an e-commerce site, create one page for the catalog display and another page for detailing each item.
  • About page: This page should introduce you to visitors, tell your story, communicate your values ​​and highlight what sets you apart from other brands.
  • Blog page: If you plan to use your blog as a content marketing strategy, you must create this page that will display snippets of published blog posts. The user can then click on the one they are interested in.
  • Contact page: Let website visitors know how they can reach you. It can be via phone, email or social media platforms. Additionally, you can include your physical address, live chat widget, and contact form.

Other pages you can add:

  • Custom 404 page: When visitors visit a page on your site that doesn’t exist, you should direct them to a page that displays a “404 error”. You can further customize your logo, including a link to your homepage or a light-hearted message – “Congratulations! You found our error page!”
  • FAQ page: This page is dedicated to answering frequently asked questions that visitors may have in mind. This way, website visitors do not need to contact you.
  • recommend: This is your chance to blow your horn. Include reviews from previous clients that demonstrate how you have helped them. Also, showcase trusted brands that have given you awards or have written about you.

8. Test and launch your website

Before your website goes live, test load times, content readability, link and mobile responsiveness, contact forms, and any other elements that may affect the user experience. Ask family and colleagues to provide feedback on your website design. If there are no problems, go ahead and publish your website.

Also, keep your website updated based on its performance, trends and current business operations.

9. Optimize your content

After designing and launching your website, you should plan to optimize your website for a smooth user experience. Here’s what you can do.

  • Mobile Responsiveness: Most website templates are now mobile responsive – your content is reformatted to fit different screen sizes. However, to be on the safe side, consider activating the mobile app. You can test your website on browsers like Safari, or even Google Chrome on iPhone and Android phones.
  • Internet link: Internal linking allows users and search engine tools to see you as an authority in your industry. They also keep people on your site, so use hyperlinks to direct users to other relevant pages.
  • Media optimization: To prevent lower rankings, higher bounce rates, lower clickthrough rates, and longer load times, process your media files. Make sure they’re not too big and don’t have too many photos or videos on each page. Also, only relevant images and videos are displayed.
  • Search Engine Optimization (SEO): SEO involves adjusting things like images and text to increase the number of people on your website. Examples of such optimization actions include adding alt text to images and using readable URLs.

The best tools for designing websites

To obtain and customize the text, shapes, colors, and images needed to design website sections and pages, you need certain applications and tools. Using these tools, you can make your best designs without having to start from scratch.

  • Website Builder: You need a website builder, like Squarespace or Wix, with the features you need to design your favorite website.
  • Design Tools: Design tools like Canva are great for graphic design and photo editing. Expert Marketplace: Marketplaces like Fiverr and Upwork have several expert web designers who can help you with your design tasks.
  • Logo maker: This tool is necessary if you have not yet designed your business logo and want to do so during your website design process. For example Logo Maker and Adobe Express logo maker.
  • Photo app: Use photo apps like Stockphoto.com and Unsplash to find visually appealing images to complement your text.

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