How to adapt quickly to change and future-proof your business

Three years after starting my business, I was faced with a difficult choice. A company I used to work for, Adobe, contacted me about a full-time job opportunity. At that time my business was doing well and I was making a decent amount of money, but I was still tired.

Photo credit: Irina Logra

So when the opportunity for a guaranteed salary, benefits, and stock options came up; I couldn’t help but embrace the idea. I started interviewing the teams I was going to be joining, met some cool people, got excited about the opportunity, and then I quit the process.


Because I’ve reached what Jason Feifer describes as the “no going back” phase of the transition from employee to entrepreneur. In Jason’s own words, this is when you can say “I have something new that is so valuable to me that I don’t want to go back to the time before I had it”.

He provides more details in the latest episode – and how you enter the phase – start your business podcast.

I’ll share some of my favorite points by highlighting a framework he developed, the four stages of change.

Stage 1 – Panic

As a new business owner, there seems to be a lot to panic about.

  • How will I get clients?
  • How will I track this management effort?
  • What if I fail?

This way of thinking allows you to focus on whatever you lost by starting your own business. Specifically, job security.

Jason describes this in detail: “The first thing you can do is recognize your own response to change, and it’s almost certainly that you recognize the loss. Soon, you’re going to put yourself into a panic because you believe that Everything you know is now a total loss, you start from zero.”

This recognition is important. Otherwise, you won’t take the time to properly process the fundamental changes you’re going through.

When I first started my business, I pretended that everything was going well. Sure, that sounds great, but being good at this drains my energy and delays my transition to the next stage. So yes, it’s okay to panic. It’s a real thing and you want to feel it.

Panic becomes a problem only if you choose to stay in that stage.

Stage 2 – Adaptation

Once we get out of the panic, it’s time to get used to it. At this stage, we identify what we can use, not what we lose.

How did you get there?

Jason said: “We need to look at the changes and say, what does this new thing offer us that we didn’t have before? What new skills can I learn, or what new opportunities can I gain because of it that I didn’t have before? “

Finally, I’m happy to have more autonomy and the ability to choose who to work with. Starting a business has also given me the opportunity to exercise during the day, which has had a very positive impact on my overall health.

This positive inference of change can keep you excited about what’s to come, rather than panicking about a future that hasn’t even been written yet.

Phase 3 – The New Normal

In the adaptation phase, we are rebuilding. In the new normal phase, we build a new foundation for ourselves and feel familiar again. Essentially, we’ve built a new routine.

You might be thinking “cool, but that doesn’t sound too exciting” and, you’re partly right. Getting through this stage requires some deep thought and reflection. It requires you to ask yourself a powerful question about your business.

What is it for? The simple answer might be “money,” but you can make money from your work.

So, what is it good for? You can also say “I want to be my own boss,” but there are several other businesses you can start.

Again, what is it for? What does it do to you personally and what is its purpose?

It took me a while to find that answer. And, I only made it happen after transitioning from a digital marketing consultant to a business development consultant. The purpose of my job is to support my family and live a healthy life by helping other entrepreneurs avoid all the mistakes I made when I first started.

I share experiences and information to help people.

So you need to ask yourself the same question. When you get this answer, you can move on to the next stage.

Stage 4 – There will be no turning back

The final stage of the process is knowing exactly what you want and need.

Jason provides more details “If you have a clear goal of what you’re doing and why you’re doing it, then you’ve reached a state where you can say I don’t want to go back before I had this a period of time.”

But guess what? You can have multiple moments that won’t look back. Things will change, you will change, and that’s fine. You have to adapt. That’s why you need to be clear about your core values ​​so you know what can change and what must stay.

In my case, I’m still a consultant, but I also speak at conferences, host workshops for various companies and get paid to create content. While that may seem like a lot, all of these activities still fit my purpose, which is to share experiences and information to help people. I just adjusted the context I shared.

As Jason said, this ability to adapt is critical to your continued success as an entrepreneur.

“The most successful people are the ones who are willing and able to adapt, they don’t hold on to an idea for so long that they’ve calcified and stopped changing. They’re excited about what’s next instead of trying to maximize what’s already happened. “If you can do it comfortably, you can overcome the biggest hurdle in business.”

What’s next?

These are some of the key takeaways from my conversation with Dolly.To hear the full conversation and get more resources, tune in to this week’s episode start your business podcast.

start your business Brought to you by ChatterBoss. A company that helps entrepreneurs make money, save time, and avoid burnout by providing top-notch administrative assistants. To learn more and save $50 your first month, visit

Questions about starting a business? I’ve partnered with Chatterboss to provide free office hours where you can ask me questions and get live answers. You can learn more and register here.

Leave a Comment

Your email address will not be published.