How Does Your Web Hosting Choice Affect SEO Rankings?
The online marketplace continues to expand, and businesses want to see their websites at the top of Google search results. In today’s world, SEO is everything, and if a website isn’t ranking on the first page of Google, it’s going to be ignored.
Once your site shows up in search engines above competing sites for terms related to the products and services your company offers, you can dominate your market. Therefore, website owners invest a lot of money and time in SEO work and research for their website.
Websites that run smoothly and quickly are more likely to get higher Google search rankings. Fast forward, you can achieve this if you host your website on a high-quality hosting server, such as VPS hosting or a dedicated server.
5 hosting factors that can affect your website’s SEO
Here’s an explanation of how a bad web host can affect your SEO rankings and why choosing a reputable host is crucial!
Factor #1: Slow Website Speed
If you choose a low-cost web hosting provider, your website may load slowly for your visitors. In addition to creating a poor customer experience, a slow website can be penalized by search engines, causing you to rank lower in the results.
A good web host will have a solid web architecture and not host too many sites on the same server, allowing your website to sprint.
Factor #2: Database connection failure
If you’ve ever tried to visit a website and got an “Internal Server Error” or “Database Connection Failed” warning, it means the site can’t access the files it needs to display content to you. This could be a configuration issue, but is usually caused by too many people accessing the database at the same time.
This can happen when a social media article or video goes viral and thousands of people try to see it at the same time. Good hosting has measures against overloading the server – files are cached on alternate servers, and popular sites can be offloaded to reduce database access.
Factor #3: Shared Hosting
Shared hosting may seem like the most cost-effective option, but keep in mind that cheap stuff is rarely good. Since you sacrifice hosting quality, shared hosting allows you to host multiple websites on a shared server.
Google doesn’t like websites hosted on shared servers because it violates SEO principles. Also, the most notable downside of shared hosting is spam. These low-cost hosting services serve everyone, even spammers.
This inappropriate community directly affects the rating and authority of the site. Also, shared hosting won’t give you speed, reliability, or scalability. Still, the most notable downside of shared hosting is the lack of security, which can lead to data theft or compromise of your website.
Factor #4: Server Downtime
If your website experiences frequent web server outages, this is the first symptom of an untrusted web host. Downtime can hurt a website’s overall performance and hurt its SERPs and SEO.
Picture this: a website is unavailable and doesn’t appear in search results. So what happens when a search engine receives a query for relevant content on a website? Search engines won’t find that site, and this mistake can hurt a site’s SEO. Additionally, it increases the bounce rate of the site, directly affecting its authority.
Factor #5: Incorrect TLDs
A TLD (top-level domain) is the portion of the domain that follows the dot (eg, .com, .net, .org). Despite efforts to promote other TLDs, such as .co, most consumers still want your website to have a .com TLD. Using a different TLD can make your site harder to remember and can lead to lost traffic.
TLDs have an impact on Google search engine rankings, but not much. Your website’s TLD is just one of the hundreds of ranking metrics Google uses to rank your website, but adopting a.com TLD will improve your SEO efforts because your website name is easier to remember and easier for users to share with others.
5 things to look for in an SEO friendly host
If you want to avoid server issues and page timeouts – and prevent users from returning to Google – you need a reliable web host. Here are five key characteristics of an SEO-friendly web hosting company.
Server Location – Ideally, you want this data center to be as close as possible to the majority of your site’s users. The greater the distance between your server and your site, the longer your site will take to load.
High Uptime Guarantee – The percentage of time your website is online and accessible is called uptime. The more uptime you have, the less likely it is that users will visit your site and find it down, causing them to return to search engines and potentially jeopardizing your rankings.
Most web hosts support popular applications such as WordPress, Magento, Joomla, Drupal, Zen Cart, and more. However, double check if you’re using Ruby on Rails, MongoDB, or other more complex platforms.
Responsive Support Team – A decent host will provide free 24/7 support. Check your possible hosting support team hours and how you will contact them.
Praise—— Comments can provide a lot of useful information. Look for hosts that recur on top web host lists, and read reviews to make sure the hosting package you’re considering meets your needs.
SEO friendly hosting is a must in 2022
Well-executed SEO is critical to the success of your online business, but don’t overlook the impact web hosting can have on your search engine rankings. A website that loads slowly, experiences frequent downtime, or shares hosting services with known spammers will definitely show up in search engine results lower than it can do.
You will always be faced with a trade-off between price and quality. Still, make sure you find the right balance and don’t be afraid to spend more on SEO hosting because it’s for the greater good!