How does server location affect web hosting latency?

We often talk about the impact of latency on any network connection and user experience when using any web-based application.

But what exactly is latency and what are the important factors to consider when planning your application infrastructure, including cloud deployments and load balancers?

Despite incredible advances in computer networking technology, high-speed connections, and the rise of cloud computing (allowing data centers to move to larger locations than ever before), latency remains a major concern.

In this article, we will discuss the effect of server location on web hosting latency or delay. We’ll also discuss some techniques you can use to mitigate the effects of this problem.

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Why Website Speed ​​Matters

In a competitive digital environment, you have to fight for a portion of your internet traffic. One of the key elements in your efforts to achieve this goal is to use a search engine, such as Google.

Today, your website speed directly affects how Google ranks your website. Of course, there are other factors to consider, and it’s a complex combination of many factors, but speed is known to be the main factor. Latency is the most important issue.

Google’s recent updates include the speed at which your site serves pages to mobile devices, which is directly related to latency.

Bandwidth and Latency

There is a widespread misunderstanding between latency and bandwidth. Let’s talk a little bit about these terms and what they mean.


Bandwidth is the number of data transferred per minute. A good way to think about it is as a highway.

A six-lane highway allows more vehicles to pass a precise point in one second than a four-lane highway. Similarly, a 1Gbps connection can transfer more data per second than a 100Mbps connection.


Latency is the time period for data to travel from its source to its final destination. If we keep the road analogy, that’s the time it takes to get from one point to another.

The choice of server can affect the latency of web hosting. Assuming you are opting for VDS server hosting, it is very important to purchase the right server at the right location where you want to target the audience to reduce the latency rate of a dedicated server.

Let’s take an example, you have a dedicated server to load a web page, where you have 20 objects to load, and each object takes 150 milliseconds to load. It takes 4.5 seconds to load the full page. Therefore, reducing latency in a dedicated server is even more important for faster loading of web pages.

reason for the delay

If a user types your website’s address into a web browser, their computer sends and retrieves information at the speed of light through a network consisting of “gateway nodes” or, more simply, “hops.”

The greater the distance between the client hosting the website and the server, the higher the latency. Latency also depends on network performance and the quality of the routing equipment.

Based on this data, if you could choose to host your website on a server in Dubai or the US, which region should you choose? You should choose the location closest to your target audience.

How does server location affect web hosting latency?

Data travels over the Internet via cable networks. No matter how fast the electrical signals and pulses are, the farther the data must travel, the longer it will take to get there.

Let’s say, an example of running a website that primarily targets Asian users. If you’re using a web hosting provider that only has data centers in the US, this means that the information that is part of the site has to travel across the globe to reach every visitor in Asia.

So, if your target audience is in California, USA, then you should opt for a Los Angeles VPS to ensure your users have the best experience regarding latency issues.

Likewise, when you wish to download images over the Internet, there are many factors that can affect your download speed. One of these is the location of the server hosting the file.

The farther the server is from you, the longer it will take for the data to reach your personal computer.

If a user visits a website with their browser, it sends a request to the server hosting the site and receives a reply extremely fast, even at the speed of light over a fiber optic network.

While the speed of light is very fast, there is an inherent processing delay at each “hop” as the router processes the data, analyzes it, and then transmits it to the next location.

Additionally, the number of hops or intermediate devices connecting your device and server can affect latency, also known as connection latency. The fewer hops, the lower the latency.

Tips to Avoid Web Hosting Latency Issues

· Choose the right server location

One of the most effective ways to prevent this problem is to consider the location of your server before building your website. For example, if your target audience is North America, then you should use the VPS Mexico option to minimize lag.

If you have a rough idea of ​​where your users should come from, you’re good to go. We recommend hosting with a trusted provider that offers you a range of different server location options. You should choose a server location that is closest to your target audience.

· Using a CDN (Content Delivery Network (CDN)

If you’re hesitant to move to a new server for some reason, another option is to use a content delivery network (CDN).

A CDN helps store your website information on various servers around the world to increase the speed at which your website serves data to your customers.

While not the best option for actual websites hosted near your users, a CDN is a helpful option. Cloudflare is an example of a good CDN you can use.

· Improve your database

Response time depends on database optimization. When you initially set up your website, the database responds quickly to requests.

As time goes on and the database grows, it accumulates information. Compilation results in large amounts of data being stored.

There are a few ways to optimize your database that can increase the speed of your website. If you’re using WordPress, the first step is to use the query inspector to spot slow queries.

If you find slowdowns, focus on optimizing them. Switch groups to objects and use indexes or whatever other solution suits your problem at hand.

final words

The performance of your website is greatly affected by the distance between the hosting facility and the area you are attracting visitors to. Choose a web hosting service with servers located in data centers close to your target audience.

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