Device repairs are a lot of money, but OEMs need to do more to make phones sustainable

Apple, Samsung, Google and Microsoft have all launched device repair kits that allow consumers to repair their own devices with authorized parts. Apple recently expanded its device self-repair kit to include some of its MacBooks.

Self-healing is still some devices, not all

Self-service repair kits provide original parts, repair guides, repair tools, and the diagnostic software consumers need to repair only a portion of their equipment. Apple initially only sold parts and tools for the iPhone 12 and 13, but has since expanded to the M1 MacBook in the U.S. and is expected to include more regions and devices in the future. Apple offers its own self-repair kits, while Samsung, Google and Microsoft have partnered with iFixit, an American e-commerce and website that sells repair parts and publishes free online repair guides for consumer electronics and gadgets. Samsung’s partnership with iFixit went live in August 2022 to provide repair guides and genuine Samsung parts for some Galaxy devices such as the Galaxy S20 and S21 phones and the Galaxy Tab S7 Plus tablet. Google’s partnership includes partnerships in multiple countries starting with the Pixel 2, while Microsoft’s partnership applies to Surface Duo devices.

OEMs need to do more to make phones sustainable

Repairing and extending the lifespan of devices seems to be the direct opposite of what OEMs and carriers want: sell more phones. According to industry estimates, the global smartphone market revenue exceeded $110 billion in the first quarter of 2022. OEMs also aim to make money from repairs. To keep their older devices running, consumers will need to use and purchase manufacturer-licensed parts, which tend to be more expensive than their affordable counterparts from third parties.In addition to this, consumers also need to buy or rent tool These devices need to be repaired. For example, renting just one Apple kit costs $49 a week, plus a separate fee for the parts themselves.

Industry research shows that consumers who break their phone once are twice as likely to break it again, making device repairs a recurring revenue stream for all parties involved. Market research estimates that approximately 48 million mobile phone screens will be damaged in the United States in 2020. start $150 for a cracked screen replacement (Best Buy quote), totaling over $9.5 billion — only Repair your phone display within one year in the US.

Pressure to go green is growing

Companies are facing mounting pressure from multiple governments, including the United States, as President Joe Biden gets involved in the right-to-repair movement. Europe is already phasing in stricter sustainability measures, such as stricter rules for device repairs and an OEM alliance of carriers to identify sustainable phones, which has now expanded to South America. U.S. operators, while setting commendable targets for their ESG measures, such as reducing carbon emissions and working to develop renewable energy, haven’t done much on equipment sustainability beyond small recycling programs. As consumer demands change, we will gradually see operators and OEMs do more – companies that take their environmental responsibility seriously will see continued loyalty from their customer base.

This change would not be without its pain. Legislation that forces OEMs to improve repair options could dampen 5G smartphone revenue, leading consumers to repair phones and extend device life rather than upgrade. To get consumers unhappy with their phones to switch to 5G-enabled devices, carriers will need to adopt 5G services faster, depending on how quickly and efficiently they can scale their networks, as well as articulate their mainstream use cases .

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