Consumers Want Privacy: How Can Companies Meet? – Web Hosting | Cloud Computing | Data Center

With the rise of cybercrime, data privacy is becoming a more important topic. The data you generate is valuable, even if it’s not tangible. Therefore, customers respond to these threats in a variety of ways. Some people may feel helpless and don’t know where to start. However, others may take matters into their own hands. For example, customers may refuse or forgo services that violate their privacy. After all, more and more private browsers and apps are slowly gaining momentum.

Therefore, consumers demand privacy and security. But how do companies meet their obligations? Some practices are so ingrained that they are difficult to change. Well, that’s what you can identify throughout this article.

Are current data privacy laws effective?

Governments around the world have taken into account the wishes of users. In many countries, laws and regulations guide how companies handle their customers’ data. But can they effectively keep up with changing technology? Sadly, this is not always the case.

It’s not just about law enforcement, it’s about the areas they cover. The European Union’s General Data Privacy Regulation (GDPR) is a good example.While it states that companies should have a reasonable level of security for user data, it makes it difficult to define what reasonable security method. Accordingly, such documents are regularly reviewed and adjusted.

Ways to Allow Big Tech to Extract Your Personal Data

Despite legal measures, there are a number of ways companies can legally extract your data. These include but are not limited to the following.

Privacy and License Statement

When installing any software, you often come across privacy and license agreements that are too long to read in one sitting. While some companies have pared it down to make it more understandable to the average user, others still stick with the lengthy documentation.

By agreeing to it, you consent to the collection and use of your data by the developer, and even allow them to share it with third parties. You can also waive your right to take legal action against the company if your data falls into the wrong hands.

Cookies and page view statistics

While it is illegal for any website to collect information directly from users without their consent, it can use cookies and page view statistics to get around the regulations. Companies might say it’s for “curating the user experience,” but they can get the analytics they need to personally identify you. All they need is your IP address, area of ​​interest, and email ID to identify you.

app permissions

Your phone has enough data for any developer to know who you are.when you Provide app permissions Things like microphones and text messages, which usually still work if the app is installed on the phone.

During this time, the app can read all your texts, record your conversations and view your folder activity according to the permissions granted. This gives it enough data to personally identify any user and even gain access to their cards and bank accounts.

Luckily, some smartphone manufacturers offer hardwired solutions where the apps only use your phone’s data if you allow them. However, it has yet to become mainstream, especially on Android smartphones.

How companies can rebuild customers’ trust in digital privacy

Companies can become more transparent and loyal to customers. Tech companies can use any of the following methods to help users rebuild trust in them:

  • Be specific about how they handle user data and where that data is shared.
  • Use secure servers to store user data, keeping it away from governments or data brokers.
  • Notify users whenever they make changes in their privacy statement or update their data collection mechanisms.
  • Necessary statistical data from a website or application is only used with the explicit consent of the user.

How can users fight for data privacy?

Since you can’t currently rely on corporations or the government, you’ll have to do it yourself. The following tips can help you regain control of your data privacy.

Only share necessary information

If you don’t share your information digitally, it can’t be stolen there.Here’s why it’s a good idea no real name, date of birth, address and similar information, unless necessary. Use an alias if you don’t think you need a long-term association with a service. In addition, it is best to use the phone number of a family member when ordering online.

View Site/App Preferences

It pays to check your app and website preferences from time to time. You can do this from your browser or smartphone in the Privacy section of Settings. Revoke permissions you do not want or apply to services you no longer use.

Install reliable antivirus software

Modern antivirus software can help you stay a step ahead when it comes to data privacy. They monitor all connections to your system and warn of any activity trackers that could transmit your personal information over the internet.

use VPN

One virtual private network (VPN) masks your computer’s IP address. It also encrypts all incoming/outgoing data packets from your PC. That way, online entities can’t get as much data about you. Also, even if a hacker successfully intercepts your connection, VPNs for Windows Chaos should remain. Therefore, malicious parties will not be able to obtain valuable data.

summarize

It will be a long time before the legal system finally catches up to the big tech companies. We hope this article provides a good perspective on consumers’ need for privacy: how do companies oblige? It’s simple: by being honest and forthright.

Read next steps: 52% of SMBs Don’t Have Much Confidence in Their Cyber ​​Resilience, Study Shows

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