Choosing a Domain Name: tld vs cctld vs exotic

Before you can create a website with the best website builders, you need a domain. But how to choose a domain name? You want to make a good first impression, so it needs to not only be memorable, but also send the right message about your website as well as your company.

Making the right choice from the start is crucial and honestly, aside from choosing a provider from the best web hosting services, choosing a domain name is one of the most critical decisions you need to make before your website goes live. Get With the right domain, you can ensure that your website is easily and frequently found by your target audience.

While it’s one thing to know you need a memorable domain name, actually achieving it is easier said than done. We’ve compiled the following list of elements for you to consider when starting your domain name search and choosing a domain name.

1. Keep it short

Close-up of search bar on web browser

The more characters a potential visitor has to enter, the more likely they are to make a mistake and fail to reach your site. Some people will check their spelling, realize their mistake, try again, and still be able to access your site. But that may not always be the case. Some people will think there is a problem with your site and won’t try again.

Research shows that the most common domain name is 12 characters long, so try to target around that mark.

2. Choose the right TLD

TLD stands for Top Level Domain and is the set of letters at the end of the domain after the last period. In the early days of the Internet era, there were only a handful of TLDs to choose from, and most websites chose to use .com.

Today, each country has its own two- or three-letter TLD, as well as specialized TLDs. The most common top-level domains are:

  • .co or .com – for companies
  • .info — for informational websites
  • .net – for internet infrastructure sites
  • .org – for nonprofits and other non-commercial organizations
  • .biz – short for business, for those who don’t want .com
  • .me – for personal websites and blogs

Many of these can be combined with a two-letter code representing a country to create a national TLD, such as .co.uk for UK companies.

Many large businesses buy a range of country-specific domains (eg example.com, example.co.uk, example.com.au, etc.) and either redirect them to a main site or create separate regionalized versions.

Choosing the right domain starts with choosing the right TLD, as this can determine whether your website is found or not. We recommend choosing .com as it is widely considered best for business entities, especially those operating globally.

3. Check Existing Domains

GoDaddy's Domain Registration PortalGoDaddy's Domain Registration Portal

Once you’re done brainstorming domain ideas, you’ll want to check to see if anyone else has already registered any of them. Many domain registrars, like GoDaddy, have tools to do this.

It’s also a good idea to register domains that are clearly misspelled with the domain name you want to choose so you can redirect them to your main website. For example, if you want to sign up for socialise.com, you can sign up for socialize.com too. That way, if someone spells it wrong, they’ll still visit your site.

On the other hand, don’t choose a domain name that misspells a well-known brand in the hopes of getting some traffic, like Amazen.com or Gooogle.com. This could get you a lawsuit.

4. Check the language

What we mean by examining languages ​​is to find out if a word that seems harmless in English actually has any negative connotations in other languages.

If you’re spending money on a marketing campaign featuring your new domain, the last thing you want to know is that you’re inadvertently insulting someone in a foreign country or someone in your own country who speaks that country’s language.

One such example was when the Ford Kuga was launched globally. It was only after the official release that it was discovered that “kuga” was synonymous with the Black Death in the Balkans.

5. Search for existing trademarks

Statue of woman holding scales of justiceStatue of woman holding scales of justice

If another business trademarks a word you use in your domain, you may have legal issues, especially if the word you choose is fictitious and not protected by common use protection.

The knowem.com username search site is a good place to check, as it will display terms already used on existing trademarks, domains, and even social media sites.

6. Avoid hyphens and numbers

Hyphens and underscores should be avoided as they are easily confused. The same goes for numbers, because they often look like letters, for example, zero and an uppercase “O”, as well as the number 1, a lowercase “l” and an uppercase “I”.

7. Consider a local focus

Three store signsThree store signs

Putting your business location on your domain name can help attract searchers from the surrounding area.

For example, if you run a shoe repair business in Boston, BostonShoeRepairs.com would be a good choice. However, you need to note that there is more than one Boston in this example. As we all know, there are 15 in Massachusetts, 15 in the United States, the first one is in Lincolnshire, England, and many other countries such as South Africa, Ireland, Uzbekistan, Costa Rica, Colombia, Jamaica, Peru, Italy, Cuba, Bolivia and Andorra you.

Therefore, you need to be careful and consider every angle when choosing a domain name.

8. Good memory

The easier it is to remember your website’s domain name, the more likely it will be found and spread by word of mouth. In order for people to introduce your website to others, it helps if the domain name is easy to pronounce. If you are targeting a global audience, the domain should also be easy to express in languages ​​other than English.

Coming up with something that meets all of these criteria is a tricky task, but the time you spend getting it right will result in higher levels of website traffic.

9. Try word generators

If you find yourself struggling with creativity, you can try an online word generator like TextFixer. These online tools take keywords and combine them in interesting ways to come up with something unique.

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