Screenshot of WordPress dashboard with options to create a website

Bluehost Launches Simple WordPress Ecommerce Solution

Bluehost has announced a new point-and-click solution that makes it easy for just about anyone to create an eCommerce store with WordPress.

This is an opportunity for businesses where technological complexity is a barrier to entry.

It’s also a door opener for agencies that can now more easily serve small clients and help them become larger, more successful businesses.

Bluehost highlights the following benefits of their new eCommerce solution:

  • Simple – Set up your beautiful online store to suit your needs, even with no previous website experience, and optionally rely on in-house experts to build it for you (if needed).
  • Customizable – Flexible, powerful, top performance and beginner friendly. The new custom Wonder Theme included with the product is highly customizable to your specific look and feel.
  • Curated – Bluehost simplifies the WordPress experience. Enjoy the power of WordPress without browsing 59,000+ themes and plugins. Handpicked and designed by WordPress experts, Bluehost offers all the plugins you need, not the ones you don’t.
  • Powerful – Built-in WooCommerce functionality and YITH plugin, both brands are well-known in the WordPress space, and it’s the only product that offers this combination of features.

point, click and finish

For some, 90% of starting an online sale is technology.

Although WordPress’ guiding principle is to make the software easy to use and to install in five minutes, WordPress is really just the heart of a website.

To complete a website, the WordPress core needs to be extended with plugins such as WooCommerce and connected through application programming interfaces (APIs) for additional functionality.

What Bluehost does is turn all these parts of surfing the web into clicks.

Getting started starts with the onboarding process, where the necessary components like WooCommerce, Yoast, and block themes are installed in the background.

The user then clicks through a series of steps, such as connecting a payment processor to make the website work.

This is done through a tab-based menu system.

These tabs correspond to the following steps:

  • General settings
  • Add product
  • Customize your store
  • Advanced Features
  • Launch your store

Screenshot of general settings page

Screenshot of WordPress dashboard with options to create a website

The image below shows the second step in creating a new store, which includes the necessary information for payment processors, setting up shipping labels, and e-commerce tax calculations.

Click interface close-up screenshot

Click interface close-up screenshot

The user simply clicks the tabs on the left to proceed to the next step in the sequence, step 1, step 2, step 3.

There is contextual documentation to help users who may need information.

The screenshot below shows the interface for uploading/importing product data, with a documentation link below it.

Close-up screenshot showing link to document

Close-up screenshot showing link to document

Creating important pages within the site is done using pre-built block pattern templates.

Blocks is the term for a non-coding visual design interface for WordPress.

Just select the type of page you want to design and click the button.

Create screenshots of web interface

Create screenshots of web interface

There are also optional advanced features such as customer wishlist functionality, product filters, gift card sales and customizable customer account pages.

Screenshots of available advanced features

Screenshots of available advanced features

Every store starts with a starting template that can be customized to exactly match the site owner’s wishes.

This section may help to understand how to customize block themes to add background images, change fonts and colors in different parts of the web page.

This part of the launch site may be the one that some users may pause on.

But WordPress blocks are designed with clearly marked intuitive context menus.

Below is a screenshot of how your e-commerce website looks after customizing the starter template.

Screenshot of completed web page

Screenshot of completed web page

Here’s a screenshot of the block interface for customizing web pages:

Screenshot of the WordPress block interface

Screenshot of the WordPress block interface

A close-up screenshot of the WordPress block interface, showing the context menu for modifying blocks:

close-up screenshot

close-up screenshot

Bluehost Ecommerce WordPress Solutions

WordPress is a popular way to build an e-commerce website, but it can be difficult for website owners to do it themselves.

This difficulty is the main reason for the growing popularity of site builder platforms with proprietary technology.

What Bluehost does is amazing because they take a much-loved but not simple content management system and make it intuitive and easy for just about anyone to build an e-commerce with advanced features like the ability to sell gift cards website.

Ed Jay, President of Newfold Digital, the parent company of Bluehost, YITH and Yoast, said:

“With the launch of Bluehost’s new commerce solutions, our team is addressing the needs of small businesses looking for the flexibility and power of WordPress, but with a simple online and selling experience.

We deliver a curated experience that delivers the perfect balance of security, reliability and functionality by leveraging the power of WordPress and delivering it to users in an intuitive and native way, which is important to every client we seek to grow their business It’s an intuitive and native experience. “

Bluehost has achieved its goal of creating advanced e-commerce websites with ease.

This is important not only for business owners, but also for web developers and search marketing agencies, as it provides an additional way to serve small businesses that may not be ready for custom solutions and help them get started Journey to success.


Read the blog post on Bluehost

How our new ecommerce solution will make your life easier

Featured image by Shutterstock/Tirachard Kumtanom

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