Atsumaru Euphoria – India’s largest celebration of Japanese culture

Bangalore, Karnataka, India – Business Wire

Atsumaru Euphoria will host its second Experience Festival on October 29 at the heart of Bangalore.powered by i know a man (IKAG), Atsumaru Euphoria is a one-day feel-good festival celebrating the best of anime, manga, Japanese pop culture, cosplay and Bangalore through music, food, games, merchandise and more. Atsumaru means “to come together” in Japanese.

What makes this event even more exciting are the partners who have already joined, who will be hosting experiential events. Metapolis is the world’s first Metaverse-as-a-Service (MaaS) platform that helps web2 brands, creators and web3 projects easily join the Metaverse through a range of Meta Services, which has been technology partner. Check FinTech Partners India’s first UPI-based shared wallet is being built for better management of funds.

Needless to say, the love for Japanese culture is growing exponentially in India. Their gripping plot, animation, cosplay and mouthwatering food, combined with social media hype, have audiences hungry for more. More so in real life. Fan bases and niche communities are having a knock-on effect by making more people curious about what Japanese culture means. It’s even more fascinating to watch Indian creators amplify and share their love of culture further on their social media platforms.

The festival will be held at the Bangalore Centre in the city centre and is open to both Bangalore and out-of-towners. It will be held at The Sky Terraces above Safina Plaza, featuring 3 large rooftop venues, as well as a dynamic dedicated space on the basement level.

Music and Food Festivals
The festival starts at 12 noon and lasts until 12 am. It will feature 5 DJs and 5 music genres on a large landscaped terrace that can accommodate 1200 people at the same time. This feel-good festival will also witness a dedicated open patio for a curated culinary experience. A wide variety of Japanese cuisine and diverse Bangalore venues will bring unprecedented variety to the audience.

Nerd Culture Celebration
Atsumaru Euphoria’s fan culture will be celebrated by bringing together fans of anime, manga and gaming. The event will see collaborations with 10 cosplayers and an arcade with 8 consoles where fans can compete in competitions. The market area will feature vendors of anime merchandise, clothing, accessories, books and comics, custom and original artwork, face painting, tattoo artists, Japanese kawaii culture arts and crafts event stores.

“Besides anime, we believe that nothing brings people together more than music and food, and this time we are all giving it our all. We are very excited about the artist lineup for the 12 Hours Festival. Our food festival will be Featuring a Japanese gazebo on a separate patio, serving a variety of dishes from the land of the rising sun. Our Nerd Culture Festival is a self-contained entity, strategically designed to maximize interaction with our anime audience. We Also excited about our venue – the rooftop of The Hub. It’s like being transported to this huge sky garden in the heart of Bangalore. Perfect for Atsumaru Euphoria!” abrabassFounder of IKAG Productions and co-founder of Atsumaru.

Metaverse Paradise for Content Creators
Kuldeep Mohan Ponnada, co-founder and CEO of Metapolis, said: “We are delighted to be ATSUMARU’s technology partner. Our world-renowned technology stack will be the right addition to the 12-hour exhilarating carnival. At Metapolis, we believe in creators Economics are key to the adoption of Web 3.0 and Metaverse. We are bringing creators a no-code and easy-to-use social engagement platform that will facilitate by allowing creators to provide their followers with a highly immersive experience Creators enter the Metaverse. Our social dome and M-Genesis (Metapolis’ first theme Microverse) will provide creators easy access to seamlessly integrate into the Metaverse ecosystem. We have a lot of exciting things in store, and This is just the beginning.”

check it out
Fintech partner Cheq will drive payments and host a slew of giveaways at the event. Sudhanshu Shekhar, Founder and CEO of Cheq, said: “Cheq is building India’s first shared UPI wallet. Our mission is to provide Indians with better financial management tools. We are excited to partner with Atsumaru and showcase us at the event products. Keep an eye out for Mr Cheq for some crazy giveaways on the 29th!”

Hub Bengaluru is also a media and community partner for the event. Azansetthe founder of The Hub Bengaluru is equally excited about the 3-in-1 festival, saying: “We call ourselves the ultimate playground for creators. Partnering with IKAG Productions, Metapolis and Cheq allows us to bring creators with the opportunity to play with Atsumaru Euphoria. Come for a multi-sensory experience.”

Media Contact

Nida Hassan (Head of PR), The Hub Bengaluru, [email protected]

Anusha Hissaria (PR Strategist), The Hub Bengaluru, [email protected]

Disclaimer: This article is a paid publication and not affiliated with The Hindustan Times. Hindustan Times does not endorse/subscribe to the content of articles/ads and/or opinions expressed in this article. Hindustan Times is not in any way responsible and/or liable for all content stated in the article and/or all content regarding views, opinions, announcements, statements(s), affirmation(s) etc. /feature.

Get all business news, market news, breaking news events and latest news updates on Live Mint. Download the Mint News app for daily market updates.

more less

Leave a Reply

Your email address will not be published. Required fields are marked *