SMEs currently account for 99% of the UK business populationAs the driving force behind the corporate and business world, a new wave of small business startups has dramatically increased competition within many industries.
In 2021 alone, 810,316 startups will be launched in the UK, most of which operate in an online environment. As Google’s search engine becomes crowded with small businesses, it’s no wonder that many digital businesses are struggling to stand out from the crowd.
(Image Source: Startups)
In fact, new data from Business Statistics shows that one in five small businesses fail in their first year of operation.
One of the main reasons for startup failures is poor site availability. In an age of digital dominance, SMBs’ websites are either their ticket to success or their path to failure. The key to keeping consumers happy in 2022 is giving them an accessible website experience that keeps them clicking.
The question is, what can SMEs do to improve the usability of their website in the new year? From boosting server speeds to supporting high post-pandemic traffic, we’re here to tell you why prioritizing your web host might be the answer your online business has been looking for.
Can web hosting be the key to a website’s success?
As Hostinger defines, “Web hosting is an online service that allows you to access your website’s content on the internet. When you buy a hosting plan, you are renting space on a physical server to store all your website’s files and data.”
Has a global market with a projected value of astonishing $267 billion by 2028small businesses looking to improve their website success quickly discovered the benefits of web hosting.
With a variety of options to choose from depending on the size of your business and budget, SMBs can choose between affordable shared hosting, private servers or even security-driven cloud hosting.
As competition for websites increases, here are some of the key benefits SMBs can see when investing in website hosting:
- Website performance soars: Investing in a quality web host can significantly improve website speed and usability. Designed to carry a massive influx of traffic all at once, your website will no longer be a victim of content buffers.
- Domain credibility: Did you know that investing in web hosting gives you the opportunity to make your own personalized domain name? Not only will this make your website more discoverable, but it will also increase the credibility of your business.
- Improve website security: In an era of rampant cybercrime, website security is a necessity for small and medium-sized businesses. The foundation of your website’s data security starts with your web hosting. Investing in cloud hosting in particular helps with end-to-end encryption of all files and adds a firewall to the server itself, strengthening your defenses against the risk of data breaches.
How is cloud hosting a game changer?
By 2025, 49% of internet data It is expected to be stored in the cloud. While cloud computing is still a relatively new phenomenon, its ability to share and store unlimited amounts of data on a globally accessible platform has revolutionized the online experience.
“From a business growth perspective, the cloud presents unlimited opportunities for organizations,” said Evgeniy Altynpara, CEO of Cleveroad. “It’s also about the pace of digital innovation. With the technical flexibility offered by cloud providers, your development teams can optimize and accelerate workflows.”
This lets us Cloud hosting. With the boom in virtualization, cloud hosting differs from traditional web hosting alternatives. While private web hosting is capable of hosting one or several sites on a single physical server, cloud-based hosting can split a physical server into a large number of virtual-driven machines, called cloud servers.
(Image Source: custodian)
With a decentralized approach, it’s no wonder SMBs flock to this hosting option, as its end-to-end encryption on multiple virtual servers individually strengthens the security of your site and data.
The benefits of cloud hosting as an SME
As an SMB, website optimization should be your top priority. Prioritizing user experience is crucial if you want to maintain high conversion rates, especially after the competitive e-commerce boom.
In fact, 88% of consumers If they have a poor experience on the site, they will bounce back. Sites with high bounce rates may see their conversion potential drop and find themselves stuck in the background.
Factors such as short load times, inaccessibility and lack of trust in data handling are some of the key factors for website abandonment in 2022. With so many industry alternatives to choose from, it’s no wonder consumers are quick to change.
Cloud hosting can be the perfect solution to many SMB website problems. As an easy way to improve your website’s success, here are three main reasons business leaders use it as a growth strategy.
Embrace unlimited scalability
For a server to remain successful, it must be scalable. As companies grow, business leaders must ensure their web hosts can handle new levels of traffic and data as they rise within the industry.
As the most scalable form of web hosting on the planet, business leaders can use the cloud to manage and optimize their bandwidth needs. As a virtual-based server that can grow and shrink based on individual site conditions, there is no need to put the load on physical server backups, software licensing, or network equipment.
“Cloud services are also very flexible,” said Pulseway founder and CEO Marius Mihalec. “They don’t lock your people into one specific place. Any internet-enabled device, including a laptop, smartphone or laptop, can be used to access and share critical files for strategic business decisions.
“Businesses need this level of flexibility to grow in a crowded market,” he commented.
Stay safe with multi-server security
cybercrime has up 600% after the Covid-19 pandemic. With more and more SMEs being hacked, data protection has become a top priority in a company’s strategy moving forward.
When investing in cloud-hosted servers, SMBs can rest assured that their data sharing is secure, transparent and end-to-end encrypted. Due to its decentralized nature, cloud hosting tends to be less prone to physical failures, making it ideal for online businesses that constantly share and store global data.
Even better, most cloud hosting platforms are equipped with load balancing features designed to prevent DDoS attacks, as well as the option to perform automatic daily backups to keep your data safe and secure.
Get on board with just a few clicks
While cloud computing itself can be a complex system, joining it is the exact opposite, especially if your business invests in a good hosting provider.
“There is no risk of quickly buying and implementing a new system for a project, only to see it grow faster than expected, or let it wither and let those resources sit idle. By outsourcing to the public cloud, IT spending can be focused on other projects, allowing the bank to Being able to focus on their core competency: finding ways to monetize their data.”
Using a cloud hosting platform like Hostinger, users with little website hosting experience can set up in seconds and gain instant access to a full resource control panel. Even better, most hosting providers offer 24-hour support, ensuring business leaders feel supported in the process of improving their website’s success.