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11 Key Tips for a Successful Affiliate Marketing Program – Rolling Stone

By now, It’s likely that every social media user has seen YouTube stars, Instagram influencers, and other popular content creators ask their followers to use their affiliate links when buying from businesses. This is because an affiliate marketing program is the best way for a business to bring in leads and earn extra profits.

With websites and numerous social media platforms, businesses can collaborate with influencers, celebrities, and even other businesses to create a program that benefits all parties. However, this marketing strategy must be handled in the right way.

Below, 11 members of the Rolling Stone Cultural Council share tips they believe are essential to a successful affiliate marketing program.

Find true belief in your product or service

Genuine use and trust in the product is essential. I have several affiliate partnerships and they work because my audience trusts me when I say I use something. As both parties, I know it’s critical to have an affiliate who believes in your product and isn’t just looking for a “pay-per-post” deal. Mid-level influencer marketing is seriously underrated. –Cody Jefferson, “Embrace the Lion”

Know your audience

Companies need to invest the time, effort and money to truly understand their audience, understand their brand and trust data so they can deliver the best possible experience and build critical relationships with ambassadors, style leaders and influencers with real connections to the communities they wish to reach. – Matthew Hymes, Levitt, LA

Provide affiliates with the right tools

Quality affiliates, a solid tech stack, analytics, and marketing capabilities across multiple channels are essential. Remember, your affiliate partners are your business partners. Give them all the tools they need to succeed. Offers good commission rates, KPIs, accurate real-time reporting, coupon codes linked to affiliate accounts and experienced managers to help achieve results. – Dale Sky Jones, University of Oxford

The Rolling Stone Cultural Council is an invitation-only community for influencers, innovators, and creatives. Am I eligible?

Reward your members

Incentives are the key to any successful affiliate marketing program. Make it easy for your affiliates to bring you new business and reward them handsomely for results! —Adam Ayers, No. 5

Focus on communication, tracking and payment terms

Several things are essential to any affiliate marketing program: good communication between the business and its affiliates, effective tracking of sales and commissions, and fair payment terms. When these things are in place, an affiliate marketing program can be a powerful tool for expanding a business’ customer base and increasing sales. Without these things, collaboration can collapse and fail. –Evan Neeson, Nissen Corporation

Recruit influencers

Partnering with influencers is very useful for the success of most brands’ affiliate programs. Influencer marketing aligns well with the core concepts of affiliate marketing, which gives you authority and brand trust when an influencer shares your product page through their social media channels. This in turn can greatly impact your affiliate marketing efforts. – Candice Georgiadis, Digital Day

Keep affiliates informed and motivated

Building strong relationships with affiliates is key. Work closely with affiliates to ensure they are happy and supported. This ensures they are more motivated to sell your products and services. Maintain good communication to maintain a strong relationship. Keep members up to date with the latest products and offer attractive commission rates. Higher commission rates will incentivize them to sell. –Thomas Bresadola, Simplified Entertainment

Authorize Your Affiliate

Affiliate members must truly believe in your product and your company. Keep reminding them why. In addition to creating a favorable payment structure, provide them with plenty of marketing materials, the opportunity to share tips and stories with members, and try to create a charitable component to reward them further. It creates network effects and excitement for your company. – Michael Klein, The Tree Company

keep your head up

Creating an affiliate program requires a lot of work on the front end to get huge returns that grow exponentially. The key is to stay on top of your referral partners. Sell ​​your services with ease, make payments worth their time, and make yourself the funniest affiliate partner (using both easy and paid) so you’re the one who sells them the most. —Victoria Kennedy, Marisa Johnson

keep things simple

Makes sharing links super easy. There are few steps required to make sure people sign up, and it’s easy for businesses to get metrics on clicks, failures and successes, and of course monetization! – Susan Johnston, New Media Film Festival®

Make sure your affiliates are aligned

The key to successful affiliate marketing is making sure your affiliate aligns with your company’s brand. Positive brand reinforcement is crucial, and more importantly, how it is communicated and promoted affects your brand. Affiliate marketing programs can be successful if affiliates are vetted by your brand and aligned with your message. – Jacob Mathison, Mathison Projects Inc.

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