10 Image SEO Tips That Website Users Will Like

Use WebCEO’s speed optimization tool to scan images-heavy pages and see how you fare.

Screenshot from WebCEO, November 202210 Image SEO Tips That Website Users Will Like

Pay special attention to the Cumulative Layout Shift metric, as it is another Google ranking factor and is also affected by images.If you want to lower the CLS, look for Avoid large layout changes at point optimization opportunities.

4. Make your images responsive

Let’s take a deeper look at image dimensions.

Ideally (actually), you want your images to be clearly visible on a variety of devices. But screens come in all sizes, with PCs and phones being the most obvious choices.

So, how to make the same image display perfectly everywhere?

The trick is to make your images responsive. That is, let it automatically scale to fit any screen.

How to make images responsive

WordPress makes images responsive automatically, but if you need to do it manually, here are a few options:

  • set CSS width Attributes are 100% and high to car. In this way, the image will be scaled up and down proportionally.
  • set up maximum width The property is 100%. In this case, the image is never enlarged to be larger than its original size.
  • use Attributes. It displays different versions of images for different screen sizes. The problem is, you need to prepare different versions of the same image to use this property.

Here is an example:

<img srcset="https://news.google.com/image-320w.jpg 320w,https://news.google.com/

image-480w.jpg 480w,https://news.google.com/

image-800w.jpg 800w"

sizes="(max-width: 320px) 280px,

(max-width: 480px) 440px,


src="https://news.google.com/__i/rss/rd/articles/image-800w.jpg" alt="Description">

5. Use keywords to optimize image names, alt text, and more

When I hear “SEO,” the first thing that comes to mind is “keywords.” Or maybe it’s just me?

There is a whole host of ways to make your images more SEO friendly.

You just need to know where to use them.

How to Make Images More SEO Friendly

Try adding focused keywords to these five places to improve your image SEO game:

  • file name. Avoid generic names like Picture 1, figure 2 and many more. These names don’t tell search engines anything.
  • file path. The names of domains and subdirectories can provide additional context that search engines can interpret. For example, if you had an online fishing tackle store, you could structure your image URL like this: https://fishing.com/images/fishing-rods/spinning-rod/falcon-bucoo.png.
  • surrounding text. This is what the user sees and is the best complement to the image. Just adding some relevant text (or even a caption) near your image can be enough to boost its score.
  • big ball. If you have a direct link to an image, descriptive anchor text will help search engines understand what’s there.
  • Alt text. One of the most common SEO mistakes is forgetting to place anything In the ALT of an image, not to mention a description with a keyword or two. You might not think this is a big deal, but for users who rely on screen readers, blank ALT is a problem. Google takes accessibility very seriously.

Then, check your site for any missing ALT text in WebCEO’s Site Issues Overview.

10 Image SEO Tips That Website Users Will LoveScreenshot from WebCEO, November 202210 Image SEO Tips That Website Users Will Love

6. Geotag Your Images for Local SEO Advantage

Local SEO tips for any store. Adding geographic metadata to images makes more information available to search engines.

If a picture of a place has coordinates attached, search engines can determine exactly where that place is. If a user is interested in that particular location, the image might be relevant to their search request.

How to Geotag Photos

Modern smartphones and cameras often have built-in geotagging capabilities. If yours doesn’t, you may need to use software or an online service to do this. For example, GeoImgr is free and user-friendly.

7. Create an Image Sitemap

Sitemaps provide the fastest way to help search engines discover pages on your website. But a separate sitemap just for your images?

It might sound like overkill at first, but Google actually recommends it. Here’s a quote from Google’s blog:

Image sitemaps can contain URLs from other domains, unlike regular sitemaps that enforce cross-domain restrictions.

So you don’t even need to host the image on your own domain, it will still work for you. Sounds like a dream, right?

How to Create an Image Sitemap

However, there is a problem: Websites usually have a lot of images.

Making a sitemap for them yourself is a valid option (Google provides an example), but manually entering hundreds or thousands of image URLs would take a long time. And, unfortunately, there are very few free automated services that can do this for you.

Of course, if you’re an IT guru, you could just write a script that grabs the image URLs and puts them in the sitemap. For the faint of heart, we can recommend Screaming Frog’s SEO Spider, which comes with an XML sitemap generator. Its free version can create image sitemaps with up to 500 URLs.

Screaming Frog's XML Sitemap GeneratorScreenshot of ScreamingFrog.co.uk, November 2022Screaming Frog's XML Sitemap Generator

8. Use image caching to speed up your website

Teach a man to fish and support him for life. Teach the browser to cache images and it will keep them as long as needed.

Well, you don’t need to teach the browser anything, but you get the idea.

Once the image is saved in the cache, the browser will retrieve it from there instead of loading it again the next time you visit the site. This is a real time saver.

How to Set Up Image Caching and Speed ​​Up Your Website

Open your site’s .htaccess file and set an expiration time for the image. Here is an example:


<IfModule mod_expires.c>

ExpiresActive On

ExpiresByType image/jpg "access 1 year"

ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"

ExpiresByType image/png "access 1 year"

ExpiresDefault "access 1 month"



The maturity period can be shorter than one year. Feel free to set your own image based on how often you update the image.

9. Mark up images with structured data to help Google understand your content

Structured data tells search engines what’s on the page.

All sites can benefit from this, but for eCommerce sites, it’s a godsend. It’s not just regular search results that can become rich snippets; image search results are meaningless too!

10 Image SEO Tips That Website Users Will LoveScreenshot from Google.com, November 202210 Image SEO Tips That Website Users Will Love

See that little badge that says product and words stock available? You bet users can visit the site with just one click.

Google Images supports Product and Recipe types. Put them to good use.

How to tag an image with a schema

To generate structured data code for your pages, consider using Google’s Structured Data Markup Helper tool. It’s free, but requires a Google Search Console account associated with your domain.

Google's Markup Helper for Structured DataScreenshot of Markup Helper for Structured Data, November 2022Google's Markup Helper for Structured Data

Here’s how it works:

  1. Select the data type and paste the URL of the page you want to tag.according to start tag.
  2. The tool will display the page. Highlight the element to mark. In the menu that appears, select the appropriate tab.For example, if you click on the image and choose picture; If you highlight the price of the product, select the Quotation -> Price.
  3. When you’ve marked everything you want, press the Create HTML button to generate code.

Markup Helper can also test and validate your code. If you want an alternative, there’s Rich Results Test (another free tool).

Easier than you think, right? The only downside is that the effects won’t be immediate; it can take up to three weeks.

10. Make your pictures shareable

Get an extra publicity boost from social media. You can never have too many of these.

The more shares your pages have, the more important and relevant they are to search engines.

How to make your images shareable on social media

First things first: users are more likely to share unique images. If you put an honest effort into making your own visuals, that’s a good place to start.

Now for the technical part.

Usually, enabling the option to share images requires no effort. WordPress has made hero images shareable. When making a social media post, simply copy and paste the URL of the page.

10 Image SEO Tips That Website Users Will LoveScreenshot from Facebook.com, November 202210 Image SEO Tips That Website Users Will Love

WordPress does this trick by inserting OpenGraph tags in the page’s metadata. Here is an example:

<meta property="og:title" content="Page title" />

<meta property="og:description" content="Page description" />

<meta property="og:url" content="https://example.com" />

<meta property="og:image" content="https://example.com/image.jpg" />

The secret lies in – you guessed it – those attribute = “og” thing. If your site doesn’t automatically generate them, you may want to put them in the page’s metadata yourself.

However, it’s much easier to install a plugin like Share This Image. Users can then share images of your website on social media with just a few clicks.

wrap up

Google is experimenting with artificial intelligence and developing new types of search, but images are going nowhere. If anything, image search is bound to become more advanced in the near future, which means there will be new image SEO techniques.

But the existing foundation is unlikely to change much. Master it now, with higher rankings, your site will be ready for the ultimate image SEO storm.

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